Rolls-Royce funds Speed Indicator Devices to support local road safety

Rolls-Royce supports the installation of solar-powered Speed Indicator Devices in Westhampnett and Maudlin, improving road safety and offering data insights.

Rolls-Royce Motor Cars has supported a new effort to enhance road safety by funding the installation of two Speed Indicator Devices in the neighbouring communities of Westhampnett and Maudlin. These solar-powered devices respond to approaching vehicles with a simple but effective visual cue: a ‘happy’ face for drivers who stay within the limit, and a ‘sad’ face for those who exceed it.

The installation is the result of close collaboration between the marque and the Westhampnett Parish Council. As Andrew Ball, Head of Corporate Relations at Rolls-Royce, noted, the company is the largest employer in the area and recognises that its own traffic contributes to local road volumes. Supporting initiatives that encourage safer driving and improve conditions for residents is therefore an important part of its engagement with the community.

A key element of the project is the collection of anonymous data. The devices log the time of each passing vehicle and its speed, without any link to number plates or driver identity. This information helps reveal speeding patterns, traffic volumes and times of day when higher speeds are more common. Such insights can guide future enforcement activities, police speed checks or new measures such as traffic calming or updated road signage.

The initiative forms part of Rolls-Royce’s long-term strategy to build strong relationships with the communities surrounding its Home at Goodwood and to support improvements to everyday road conditions. While neither the exact locations of the devices nor the amount of funding has been disclosed, both installations are positioned at key points on roads in Westhampnett and Maudlin where speed awareness has been a local priority.