Bugatti Broward Showcases Partnership Strength and Key Achievements

A detailed look at Bugatti Broward’s partnership event featuring the W16 Mistral, Tourbillon and brand milestones reported by Bugatti. Explore the full story.

The partnership between Bugatti and its dealer Bugatti Broward once again came into focus thanks to a vivid gathering that brought owners and enthusiasts together in Miami. On Florida’s coastline, the distinctive atmosphere that Bugatti cultivates with its selected partners emerged clearly: a blend of luxury, engineering precision and deep respect for the marque’s heritage.

Bugatti Broward has established itself as one of the brand’s leading partners in the United States. As one of only two Bugatti representatives in Florida, the dealership has earned repeated recognition from the marque. In 2023, it was awarded the Regional Best Performing Bugatti Service Partner title in North America, and in 2024 its Brand Manager, Abraham Cohen, was named the Best Performing Brand Manager worldwide by Bugatti Automobiles S.A.S. These distinctions highlight a consistent trajectory of excellence and the strong customer trust built in one of the most demanding hypercar regions.

The latest Bugatti Broward event became a symbolic expression of this partnership. At sunrise in Miami Beach Harbor, a long-time customer presented his bespoke W16 Mistral and arranged an unusual showcase: a dual display of technology featuring Bugatti hypercars on the road and his one-off 50-foot Gameboat on the water. The carbon-fiber monocoque vessel, commissioned exclusively, visually and conceptually echoed Bugatti’s design ethos, emphasizing a shared commitment to purity of form and high performance.

On MacArthur Causeway, several icons of Bugatti’s recent history joined this impromptu demonstration: the Veyron Vitesse, the Chiron, the W16 Mistral and the Tourbillon — a model that represents Bugatti’s hybrid V16 future. A number of owners’ cars were also present, creating an intimate and lively atmosphere. Guests exchanged stories of their journeys, impressions of encountering the Tourbillon and memories of summer events — from Monterey Car Week to the recent Concours in Las Vegas.

Beyond the automotive displays, Bugatti showcased elements of its lifestyle universe, including the Bugatti Eyewear Collection, Jacob & Co. timepieces and the Baby Bugatti II, presented in the same color as the featured Tourbillon. These pieces complemented the brand’s identity, in which heritage and innovation naturally converge.

In his remarks, Hendrik Malinowski, Managing Director of Bugatti Automobiles, emphasized that community spirit and customer dedication have been central to the success of Bugatti Broward and the broader partner network in North America. Each such gathering serves not only as a presentation but also as a reminder of Bugatti’s century-long journey and the possibilities that lie ahead with its upcoming creations.