Mulliner introduces personalised animated welcome lamp for Bentley models

Bentley Mulliner presents a personalised animated welcome lamp using advanced DMD technology. Learn how the feature works and explore its unique design elements.

Bentley is expanding its approach to personalisation by turning light into a new form of craftsmanship. Mulliner has introduced the first personalised animated welcome lamp in the automotive sector, projecting a visual signature when the door opens. This is not a static logo but a full animation of up to 11 seconds, seamlessly looping while the door remains open.

The technology builds on solutions first deployed in the Bentley Batur and has since evolved further. At its core is digital light processing using a high-precision 8 mm² DMD™ chip containing 415,800 microscopic mirrors, each just 16 microns wide — around one-fifth the width of a human hair. Three coloured light sources pass through a complex system of lenses and prisms before reaching the mirrors, each of which controls a single pixel. The resulting beam is then refocused and projected onto the ground beside the door.

A key element of the innovation is the customer’s ability to curate their own animation. Mulliner notes that visual themes can incorporate interior or exterior design elements. In a recent commission celebrating the Romanian Athenaeum Concert Hall in Bucharest, the projection featured headrest embroidery motifs and musical notes, showing how light becomes part of a unified artistic concept.

The feature is already available on models such as the Bentayga EWB Mulliner and appears in several 2025 model-year vehicles, including the Continental GT Speed and Flying Spur Speed, as confirmed by dealer materials. Bentley does not disclose detailed operational parameters — such as brightness, durability or weather resistance — and no publicly available information indicates the cost of the option within individual specifications.

The brand frames this technology as a new “language of light”, extending over a century of handcrafted tradition into the digital realm. Within the context of the Beyond100+ strategy, aiming for a fully electric lineup by 2035, such innovations reflect a broader shift toward technologically driven, emotionally resonant luxury experiences.