PUMA and BMW present the Cao Fei Art Car Capsule Collection

Discover how PUMA and BMW M Motorsport introduced the Cao Fei Art Car Capsule Collection, inspired by Art Car #18, with tech-driven design elements.

The collaboration between PUMA and BMW M Motorsport has taken a new step as the Art Car Capsule Collection created with Chinese artist Cao Fei premiered in Chengdu. The unveiling took place at the M Festival, where thousands of BMW M enthusiasts gathered for a celebration of motorsport heritage and high-performance engineering. There, the brand introduced a clothing line inspired by BMW Art Car #18, the first fully digital Art Car designed by Cao Fei in 2017 on the basis of the BMW M6 GT3.

At the time, the artist proposed a bold vision: a fusion of physical form and virtual space, resulting in an artwork experienced fully only through augmented reality and film. This concept has now found a physical expression. The new PUMA x BMW M Motorsport capsule translates the digital-first aesthetic of the Art Car into wearable pieces, featuring tech-inspired details, AR-style graphics and glow-in-the-dark design elements.

The collection consists of five items, each reflecting a distinct aspect of the original artwork. Among the confirmed pieces are the Cao Fei Cap priced at €50 and the Racer Jacket listed at €249.95, with availability verified through BMW Lifestyle Shop and PUMA’s European store. Several products are offered on a pre-order basis, with shipping dates depending on the region.

Materials also follow contemporary sustainability standards. For example, the cap is made from at least 50% recycled fibers, aligning with the themes of technological evolution and the interplay between virtual and physical spaces present in Cao Fei’s digital vision.

During her M Festival keynote, the artist explained how the creation of BMW Art Car #18 bridged real and digital worlds, and how these ideas transitioned into a physical clothing line developed together with PUMA. The collection is now available worldwide, including via the BMW Lifestyle Shop and PUMA’s official website.