Maserati Drops MC20 Folgore Electric Supercar Amid Weak Demand

Maserati has canceled the MC20 Folgore electric supercar, citing insufficient market demand. Find out what this means for the brand's electrification plans and the luxury EV market.

Maserati has officially canceled the MC20 Folgore, its planned all-electric supercar, citing insufficient demand in the luxury EV segment. This decision casts doubt on the Italian brand’s ambitious goal of phasing out internal combustion engines by 2028.

The news first broke through Evo, referencing an official statement from Maserati. The automaker justified its decision by pointing to a lack of projected demand. However, Maserati is not alone—other luxury brands are also noticing waning interest in high-end electric models.

Until recently, Maserati had been pushing forward with electrification, launching electric versions of the Grecale, GranTurismo, and GranCabrio. However, the fate of the planned Quattroporte and Levante EVs now remains uncertain.

Competitors are facing mixed results. In 2024, Porsche Taycan sales dropped by 35%, and the brand saw an overall 29% decline in China. Meanwhile, Ferrari has reported increased profits despite a decrease in deliveries.

These figures highlight the challenges facing luxury EVs: consumer interest is fluctuating, and high costs, along with technical constraints, may slow down the transition to electric power.

The cancellation of the MC20 Folgore could signal a strategic shift for Maserati. Whether the brand will introduce a hybrid alternative or rethink its electrification roadmap remains to be seen.

One thing is certain—luxury automakers must balance innovation with market realities, and Maserati is no exception.

Source: greencarreports.com