Toyota’s 2025 Holiday Campaign: Two New Spots and BGCA Support

Toyota presented two 2025 holiday spots during TV specials, highlighting Boys & Girls Clubs support, a $215,000 donation and a 2025 Tundra. Learn more.

Toyota has unveiled its 2025 holiday campaign with a clear theme: making joy the season’s mission—and spotlighting the small acts people take to make loved ones feel special. On December 4, the automaker introduced two new spots, the English-language “The Holiday Job” and the Spanish-language “Running Late”, following their premieres tied to major broadcast moments: NBC and Peacock’s “Christmas in Rockefeller Center,” and Telemundo’s “Navidades en Rockefeller Center.”

“The Holiday Job” leans into a familiar seasonal truth: pulling off the perfect gift without giving away the surprise. Toyota frames that challenge like a playful covert operation—parents using a Tundra to quietly “smuggle” a present into the house, a spouse attempting a high-stakes maneuver during a shopping trip in a Prius, or a toy hidden in the bed of a Tacoma in the dead of night. The spot was created by Saatchi & Saatchi and directed by Speck & Gordon at Furlined, embracing the spy-thriller wink to underline how far people go for a Christmas morning reveal.

The Spanish-language creative, “Running Late,” shifts the mood from secrecy to the warm chaos of getting to a family celebration on time. Built from a series of everyday moments, it follows relatives rushing to make Christmas Eve—picking up a spirited 70-year-old tía, finishing a holiday flan, and hoping it survives the ride in the family Highlander. Created by Conill and directed by Max Malkin, the story lands on a simple point: running late can become part of the tradition, because going the extra mile often takes longer than planned.

Toyota is also positioning the campaign as a larger, multi-platform push. After the initial debut, the company outlined additional high-profile airings for “The Holiday Job,” including “TODAY with Jenna and Friends” and multiple “Sunday Night Football” broadcasts, alongside a cinema run from December 5–25 and broader placements across digital, streaming, and linear channels. “Running Late” is slated for Hispanic linear TV and targeted digital distribution across major networks and platforms, extending the campaign’s reach through the holiday window.

Alongside the creative, Toyota highlights its support for Boys & Girls Clubs of America. The company points to a partnership spanning nearly two decades and says it has invested more than $40 million over that time. This season, Toyota announced a $215,000 donation and a 2025 Tundra, presented on NBC’s TODAY show, with NASCAR driver Bubba Wallace—a Team Toyota athlete and BGCA alumnus—featured as part of the campaign’s effort to encourage giving back.

Viewed together, the rollout suggests a familiar holiday formula executed with a deliberate twist: two distinct stories, in English and Spanish, anchored to marquee TV moments and paired with a concrete philanthropic message. If the two-language approach around these Rockefeller Center broadcasts continues to expand, it may further nudge big seasonal campaigns toward more tailored storytelling—especially when brands want their sentiment to travel with verifiable support.