AFEELA 1 by Sony Honda Mobility: AI-Powered EV with PlayStation Integration

Sony Honda Mobility introduces AFEELA 1, an AI-driven electric sedan with autonomous features and PlayStation integration. Learn more about its specs, pricing, and AFEELA Studio in Los Angeles.

Sony Honda Mobility (SHM) has officially revealed AFEELA 1, an advanced electric sedan that merges AI, Sony's multimedia expertise, and cutting-edge autonomous driving capabilities. This premium EV is designed for tech-savvy consumers, emphasizing digital entertainment and intelligent driver interaction.

The AFEELA 1 is powered by a 91 kWh battery, delivering a range of over 300 miles (≈480 km). Twin 180 kW motors provide a combined 480 horsepower, while air suspension comes standard. Charging supports up to 150 kW DC fast charging via NACS, ensuring compatibility with Tesla Supercharger stations.

SHM is pushing the envelope with digital features and self-driving capabilities. AFEELA 1 boasts:

• AFEELA Intelligent Drive, an advanced driver-assist system (ADAS) with Level 3 autonomy potential.
• AFEELA Personal Agent, an AI-powered assistant that learns driver habits and adjusts vehicle functions accordingly.
• Full integration with PlayStation, allowing Remote Play gaming and utilizing Sony’s 360 Spatial Sound for an immersive in-car entertainment experience.

However, some design choices remain controversial, such as the yoke-style steering wheel and a dashboard-wide digital display replacing physical controls.

AFEELA 1 will be manufactured at Honda’s Ohio EV Hub, with production set to begin in 2026.

• The AFEELA 1 Origin base model starts at $89,900.
• The Signature trim ($102,900) includes 21-inch wheels, enhanced multimedia options, and premium interior finishes.
• A three-year subscription to digital services is bundled, hinting at a software-based monetization model.

To introduce the model to the public, SHM has launched AFEELA Studio at Westfield Century City, one of Los Angeles’ premier shopping destinations. Over the next six months, visitors can:

• Experience the AFEELA 1 in person and explore its technologies.
• Interact with AFEELA Intelligent Drive and the AI assistant.
• Place a $200 refundable pre-order.

Westfield Century City, known for its luxurious retail environment and futuristic design, provides a fitting venue for showcasing SHM’s innovative EV. Later in 2025, SHM plans to open two additional AFEELA Studio & Delivery Hubs in Torrance and Fremont, California.

Despite its high-tech appeal, AFEELA 1 faces key market challenges. Can SHM compete with Tesla and Mercedes-Benz? Will the subscription model for digital features succeed? These are questions only time will answer, but one thing is clear—AFEELA 1 is a bold challenge to the status quo of the EV industry.

AFEELA Studio opened on February 22, 2025.

Source: autoblog.com