BMW M Motorsport and Shell: A Decade of Innovation and a New Chapter

BMW M Motorsport and Shell extend their partnership, introducing new technological and energy collaborations. Discover how this deal impacts racing and innovation.

BMW M Motorsport and Shell are celebrating a decade of successful collaboration by taking their partnership to the next level. Since 2015, the two companies have not only shared a passion for motorsport but have also worked together to push the boundaries of automotive technology. With the signing of a new contract, Shell is now not only the Premium Technology and Innovation Partner of BMW M Motorsport but also its exclusive Energy Partner.

This partnership goes beyond traditional sponsorship. BMW M Motorsport will exclusively use and promote premium Shell Helix oils, Shell EV Plus e-fluids, and other cutting-edge Shell products. Moreover, both companies are joining forces to develop sustainable lubricants, advanced e-fluids for electric vehicles, and innovative fuel concepts for motorsports. These advancements are expected to not only enhance BMW M Motorsport’s performance on the track but also influence future production models.

The renewed collaboration has already made an impact on the racing scene. At the FIA WEC season opener in Qatar, BMW M Motorsport unveiled the striking #20 Shell BMW M Hybrid V8. The hypercar, sporting Shell’s signature colors, is set to compete in key races, including the legendary 24 Hours of Le Mans. Behind the wheel is South African driver Sheldon van der Linde, who will continue to represent Shell in both the FIA WEC and IMSA WeatherTech SportsCar Championship.

“Without strong partners like Shell, BMW M Motorsport’s racing engagements and production model development would be unthinkable,” said BMW M GmbH CEO Franciscus van Meel. He emphasized that this collaboration extends beyond the racetrack, as joint innovations will drive technological progress in the broader automotive industry.

Shell’s Vice President, Aysun Akik, echoed this sentiment, highlighting the long-standing success of the partnership. She reaffirmed Shell’s commitment to delivering high-performance solutions and inspiring BMW M fans worldwide.

This agreement marks not just a continuation of the partnership but its evolution. With a focus on technological advancements and sustainability, the Shell and BMW M Motorsport collaboration is set to make a significant impact on the industry. The real question now is what results these initiatives will bring—both on the track and beyond.

Source: press.bmwgroup.com