Genesis G90 Wingback Concept Unveiled with Magma Design Vision

Genesis presents the G90 Wingback Concept and its Magma vision, highlighting new design directions and expanded typologies for the brand’s next decade.

Genesis marked its tenth anniversary with a bold statement about its future direction, unveiling its first Magma production model alongside the debut of the G90 Wingback Concept. Revealed in Le Castellet, the concept underscored how rapidly the brand has evolved, achieving in a decade what legacy manufacturers often require generations to accomplish.

The G90 Wingback Concept goes beyond a design exercise, illustrating how new vehicle typologies can emerge from familiar foundations. Built on the unmodified G90 platform, with its 3.2-meter wheelbase and 5.1-meter length, the concept transforms the flagship sedan into a striking performance-oriented wagon. Signature Genesis elements — the Crest Grille, the Parabolic Line, and the distinctive Two-Line lighting — are intensified to create an assertive presence that still maintains an aristocratic tone.

The Wingback’s exterior firmly aligns it with the Magma program: flared wheel arches, large air intakes, a sculpted front bumper wearing the Magma badge, and custom 22-inch wheels enhance the car’s dynamic character. The profile reshapes expectations of the G90’s silhouette, extending the roofline and replacing the sedan trunk with a tailgate framed by dual spoilers and a pronounced rear diffuser, giving the concept the stance of a grand touring performance wagon.

Inside, the cabin highlights the Magma identity through subtle green accents, contrast stitching, and Chamude upholstery, creating an atmosphere where luxury and latent power coexist. Embroidered Magma logos on the seats emphasize the concept’s luxury high-performance nature, designed to evoke the idea of restrained energy rather than overt aggression.

Chief Creative Officer Luc Donckerwolke described the Wingback as a bridge between Magma and the One of One bespoke program, reflecting Genesis’ broader vision of expanding body typologies and rejecting what he called a “monoculture” of SUVs. This philosophy positions the brand to explore a wider spectrum of vehicle formats, balancing power, elegance, and expressive design.

Additional reporting confirms that the Wingback concept is built on the production G90’s technical architecture, suggesting a closer relationship to potential manufacturing than typical showpieces. However, Genesis has not released any technical specifications or production plans. Industry analysts note that a limited run could be feasible due to the unmodified platform, but no official indications have been made.

The G90 Wingback Concept ultimately serves as a visual and conceptual marker for Genesis’ next decade, demonstrating how the brand intends to merge emotional design with high performance and measured sophistication. It stands not only as a showcase of ideas but as a forward-facing expression of the Magma philosophy, hinting at its influence across the company’s future lineup.