Bentley Motors Honors Top UK Retailers at Scorecard Awards 2025

Bentley Motors has recognized its top UK retailers at the 2025 Scorecard Awards. See the full list of winners and find out who excelled in sales, aftersales, and customer experience.

Bentley Motors has honored its top-performing UK retailers at the annual Scorecard Awards, celebrating excellence in sales, aftersales, and marketing. Held in Crewe, the event gathered representatives from 17 dealerships competing across nine categories for some of the most prestigious titles in the industry.

The big winner of the evening was Bentley Leeds, which took home the coveted Overall Retailer of the Year award. The recently opened Yorkshire JCT600 showroom also secured victories in Marketing Retailer of the Year and Customer Retention Retailer of the Year, underlining its strong start in the network. Meanwhile, Bentley Belfast was recognized as Sales Retailer of the Year, thanks to its success in converting a strong order bank into sales of the new Continental GT and Flying Spur models.

Among other standout performers, Bentley Leicester claimed two awards – one for outstanding personalization revenue in the Mulliner Retailer of the Year category and another for excellence in financial services. Bentley Surrey was named Aftersales Retailer of the Year, while Bentley High Wycombe won for Customer Experience Retailer of the Year. Bentley Birmingham was recognized as Pre-Owned Retailer of the Year.

Each winning dealership received a handcrafted trophy made in Bentley’s Crewe workshop, featuring Open Pore Veneer and the brand’s iconic self-leveling wheel badge – a nod to Bentley’s commitment to craftsmanship and attention to detail.

The Scorecard Awards recognize top-performing retailers based on a distinct set of measures, including sales, profitability, service loyalty, and customer experience. Commenting on the awards, Richard Leopold, Bentley’s Regional Director for EMEA, highlighted the significance of the UK market, describing it as one of the most important regions for Bentley. He acknowledged the dedication and high performance of the company’s retail network, emphasizing that their passion and resilience form the foundation for continued success. Leopold also congratulated the award winners and expressed gratitude to all UK retailers for their efforts. Looking ahead, he stated that Bentley aims to further expand the Continental model range and strengthen its position in the UK market.

The Scorecard Awards serve not only as recognition for past achievements but also as a benchmark for the future. With the recent introduction of the new Continental GT and Flying Spur, Bentley’s UK dealers continue to adapt to growing customer demand for personalization, advanced technology, and impeccable service.

Full List of Scorecard Awards 2025 Winners:

• Overall Retailer of the Year – Bentley Leeds
• Sales Retailer of the Year – Bentley Belfast
• Aftersales Retailer of the Year – Bentley Surrey
• Marketing Retailer of the Year – Bentley Leeds
• Customer Experience Retailer of the Year – Bentley High Wycombe
• Mulliner Retailer of the Year – Bentley Leicester
• Pre-Owned Retailer of the Year – Bentley Birmingham
• Customer Retention Retailer of the Year – Bentley Leeds
• Financial Services Retailer of the Year – Bentley Leicester

Looking ahead, Bentley is expected to further strengthen its retailer network while embracing innovation and advancing its Beyond100+ strategy, which focuses on sustainable growth and a transition to fully electric mobility.

Source: bentleymedia.com