Alfa Romeo announces Brussels Motor Show 2026 participation

Alfa Romeo confirms its presence at the Brussels Motor Show 2026, unveiling an exclusive preview and presenting the New Tonale to the Belgian market.

Alfa Romeo has confirmed its participation in the 102nd Brussels Motor Show, taking place from January 9 to 18, 2026, at Brussels Expo. For the brand, this appearance is more than a routine public display: the opening day will feature an exclusive preview intended to set the tone for Alfa Romeo’s direction in 2026.

The Alfa Romeo stand will be located in Hall 5 and designed to tell the story of the brand’s evolution, combining Italian design, technological innovation, and driving dynamics. Through its current line-up, the company aims to illustrate how the historic values of the Biscione continue to evolve in a modern automotive context.

The spotlight will be on the New Tonale, making its debut on the Belgian market just a few months after its international press presentation in Pisa, which gathered 250 journalists from around the world. As the next step in the development of Alfa Romeo’s first C-SUV, the New Tonale underlines the brand’s ambition to strengthen its sporty character while deepening the connection between car and driver through technology and detail-focused design.

Choosing the Brussels Motor Show for this presentation is significant. The event remains one of Europe’s most important automotive exhibitions and, in 2026, will once again bring together dozens of manufacturers, reinforcing its role as a key industry benchmark. For Alfa Romeo, the show also marks the beginning of a symbolic year leading up to the brand’s 116th anniversary.

In this context, Brussels becomes the starting point of a new chapter for Alfa Romeo, as 2026 is positioned as a year of continuity and renewal, shaped by tradition, ambition, and a clearly defined brand identity.