Mercedes-AMG Motorsport and adidas Join Forces for New Racing Season

Mercedes-AMG Motorsport partners with adidas for GT and Esports, featuring exclusive teamwear, fan collections, and a debut at Nürburgring 2025.

Mercedes-AMG Motorsport and adidas have officially launched a long-term partnership that spans traditional motorsport and esports projects. The 2025 season marks the expansion of an existing collaboration between two iconic German brands, previously established in Formula 1, into GT racing and digital arenas.

As part of the deal, adidas becomes the official outfitter of Mercedes-AMG Motorsport, providing apparel, footwear, and accessories for the drivers and motorsport staff. The adidas logo and signature three stripes will feature on teamwear and vehicles. Fans will also gain access to exclusive merchandise collections, including apparel and footwear, now available on official platforms.

The partnership will debut on the racetrack at the opening round of the Nürburgring Langstrecken-Serie (NLS) season. A special Mercedes-AMG Team GetSpeed GT3 car will hit the legendary Nürburgring Nordschleife in a striking matte black livery with three stripes and the adidas logo. Drivers Ralf Aron, Lucas Auer, Adam Christodoulou, and Mikaël Grenier will take the wheel.

The 2025 season promises intense competition for GetSpeed. In the GT World Challenge Europe, the team targets the Pro category title with Jules Gounon, Fabian Schiller, and Luca Stolz. Other classes feature strong lineups with Anthony Bartone, Karol Basz, Yannick Mettler, as well as Steve Jans and Aaron Walker.

Beyond racing, the partnership extends to the virtual arena, with joint esports initiatives planned. Mercedes-AMG has previously achieved success in esports championships and aims to strengthen its position with adidas onboard.

Both experts and fans have welcomed the alliance between these two powerhouse brands, recognizing the synergy as a potential force to elevate their global presence in motorsport and fashion. Representatives from both companies emphasized shared values such as performance, innovation, and long-term commitment as key pillars of the collaboration.

Source: media.mercedes-benz.com