Audi Outlines 2025 Strategy with Major EV Push and New Models

Audi reveals its 2025 strategy, investing €8 billion in German plants, expanding EV lineup with Q6 e-tron and A5 PHEV, and planning North American production.

Audi is entering a pivotal phase of transformation. During its Annual Media Conference in Ingolstadt, CEO Gernot Döllner and CFO Jürgen Rittersberger outlined the company’s key priorities and challenges for 2025. Reflecting on the results of 2024, they presented a comprehensive strategy focused on business transformation and a significant product lineup renewal.

One of the major steps is the €8 billion investment into Audi’s German plants in Ingolstadt and Neckarsulm. This funding is aimed at modernizing production facilities and increasing flexibility for the transition to electric mobility. In conjunction with this, Audi signed a “Future Agreement” with employee representatives, setting the foundation for restructuring the company to boost profitability and efficiency in Germany. Specific details of the agreement have not been disclosed.

2025 is set to mark a major renewal of Audi’s product portfolio. The new Audi A6 Avant has already been unveiled, while the updated Q3 is scheduled to debut this summer. On March 25, the company will present the Audi A5 PHEV, with a total of ten new plug-in hybrid models to be launched by the end of the year. As part of its EV strategy, Audi is also introducing the Q6 e-tron, which offers up to 640 kilometers (398 miles) of range on a single charge, depending on the configuration.

Simultaneously, Audi is strengthening its presence in key international markets. In China, the company has deepened its collaboration with partners FAW and SAIC to expand its footprint in the electric vehicle segment. In North America, Audi plans to introduce ten new models by the end of 2026. The company is also assessing scenarios for expanding its production capabilities in the region, either through a dedicated EV plant or by scaling up existing facilities. These efforts aim to reduce exposure to global risks and respond more effectively to local customer needs.

Meanwhile, Audi faces the challenges of a tough 2024. Vehicle deliveries dropped by 4% to 1.89 million units, and operating profit declined by 20% to €6.3 billion. Nonetheless, electric vehicle sales surged by 50%, reaching 178,000 units and accounting for 9.4% of total sales.

Looking ahead, Audi’s roadmap remains ambitious. The company reiterated its commitment to electrification but indicated that the timeline for phasing out new combustion engine models could be adjusted based on global market developments. Against this backdrop, 2025 will be a decisive year for Audi, focused on refreshing its lineup and strengthening its position across both traditional and emerging markets.

Source: audi-mediacenter.com