Lamborghini Sets New Records in 2024 for Revenue, Profit, and Deliveries

Lamborghini surpasses €3 billion in revenue and delivers 10,687 cars in 2024. Discover how new hybrid models and global demand drive growth and future plans.

Automobili Lamborghini closed 2024 with historic results, solidifying its status among the world’s leading luxury car manufacturers. For the first time ever, the Sant’Agata Bolognese-based brand surpassed the 3-billion-euro revenue mark, reaching 3.09 billion euros—an impressive 16.2% increase compared to the previous year.

The company also posted a record operating profit of 835 million euros, marking a 15.5% year-on-year growth while maintaining a strong 27% operating margin. Global deliveries reached 10,687 vehicles in 2024, up 5.7% from 2023, underscoring steady demand for Lamborghini’s distinctive models.

The United States led the charge with 3,510 cars delivered, reflecting a 23% sales increase. Other key markets like Germany, Japan, and the United Kingdom also recorded double-digit growth, further reinforcing the brand’s global appeal.

The year 2024 proved transformative for Lamborghini’s product range. Within just 18 months, the company launched three new models, fully refreshing its lineup. The Revuelto debuted as the brand’s first V12 High Performance Electrified Vehicle (HPEV), combining its iconic naturally aspirated engine with three electric motors. The Urus SE followed, setting new standards in the Super SUV segment with enhanced power and efficiency. Finally, the Temerario was unveiled at Monterey Car Week, showcasing a bold design and a newly developed engine.

These product launches came at a crucial time as Lamborghini intensifies its shift toward electrification. In 2025, the company is set to release the hybrid Temerario with 920 horsepower, along with the Urus SE Hybrid delivering 800 horsepower—each representing a new benchmark in performance.

Driving this transition is Lamborghini’s largest investment plan to date. Back in 2021, the company committed over 1.5 billion euros to hybrid technology and production upgrades—a program that continued in full force throughout 2024, supporting its sustainable growth strategy.

Beyond technological advancements, Lamborghini remains a pillar of Italy’s economy. All production takes place in Sant’Agata Bolognese, with the workforce growing by 30% over the past two years—adding more than 1,000 new employees.

Looking ahead, Lamborghini is preparing to tackle new challenges while strengthening its market position. With a clear focus on innovation, sustainability, and unrivaled performance, the brand is determined to maintain its momentum and shape the future of luxury sports cars.

Source: audi-mediacenter.com