Tesla Announces Official Launch in Saudi Arabia This April

Tesla enters the Saudi market with a launch event in Riyadh on April 10, showcasing EVs, Cybercab, and Optimus. Learn more about Tesla’s expansion plans.

Tesla is officially entering the Saudi Arabian market with a launch event scheduled for April 10 in Riyadh. The company announced the event on its website, inviting guests to Bujairi Terrace, where it will showcase its full lineup of electric vehicles and highlight innovations in autonomous driving and robotics.

Visitors will have the opportunity to experience the Cybercab autonomous taxi concept and meet Optimus, Tesla's humanoid robot. Additionally, Tesla’s team will be available to answer questions about vehicle ownership and home charging solutions.

Saudi Arabia represents a strategic market for Tesla. With around 700,000 new vehicles sold annually, the country remains dominated by SUVs, with Toyota holding 30% of the market and Hyundai/Kia close behind at 25%. However, government incentives such as tax exemptions and subsidies for electric vehicle buyers, along with significant investment in charging infrastructure, signal a shift in the market.

As of 2025, Saudi Arabia had installed around 1,200 charging stations, with plans to reach 50,000 by 2030. A dedicated national initiative, EVIQ, aims to install 5,000 fast-charging points across the Kingdom.

Tesla plans to offer a wide range of models in Saudi Arabia, including the Model 3, Model Y, and the premium Model S and Model X. The highly anticipated Cybertruck is also expected, with prices ranging from 171,000 to 406,000 Saudi Riyals depending on the model.

Notably, Tesla follows Lucid Motors, which has already entered the Saudi market and established local production with support from the Kingdom’s sovereign wealth fund.

Industry analysts note that the government's push to stimulate demand for electric vehicles could significantly reshape the automotive landscape in the Kingdom over the next few years. Market projections estimate Saudi Arabia’s EV sector could grow to $15 billion by 2030, making it a promising opportunity for Tesla.

Source: electrek.co