Hyundai Unveils INSTEROID Concept: A Sporty, Game-Like Electric Car

Hyundai reveals INSTEROID, a video game-inspired EV concept based on INSTER. Full debut set for April. Discover its bold design and digital aesthetics.

Hyundai is once again pushing boundaries with a bold new concept that fuses gaming aesthetics and EV innovation. Meet the INSTEROID — a fantasy design version of the popular INSTER electric subcompact, reimagined through the lens of unrestrained creativity and digital culture.

Described by Hyundai as a “glitch in the automotive matrix,” INSTEROID transforms the cheerful INSTER into a muscle-flexing show car infused with pixel-perfect design cues. The name itself, a blend of "INSTER" and "STEROID," reflects the vehicle’s pumped-up personality and youthful energy.

Every element of INSTEROID’s design invites closer inspection. From oversized 21-inch wheels and wheel arch air vents to a bold rear spoiler and diffuser, it’s a car that feels born from the world of racing games. Pixel LED lighting adds a further layer of digital flair, completing the look.

The concept aims to elevate the emotional connection between driver and machine. Hyundai says it’s a playful interpretation of a “dream car” built to delight, with fun touches scattered across the interior and exterior. The vehicle is set to be fully revealed in early April, likely during the Seoul Mobility Show.

While Hyundai hasn’t confirmed any plans beyond the show car, some observers suggest that INSTEROID could influence a sportier variant of the INSTER — or perhaps even hint at an entirely new EV direction for the brand.

Public reaction to the teaser images has been enthusiastic, with automotive communities praising Hyundai’s bold approach. Despite its strong gaming inspiration, there’s currently no indication of any official collaboration with video game developers.

Ultimately, INSTEROID represents more than just a flashy concept. It’s a signal that Hyundai is willing to experiment, evolve, and speak directly to a younger generation through design, culture, and emotion-driven innovation.

Source: hyundainews.com