Bugatti Reflects on a Record Year and the Road Ahead

Bugatti reports on its most successful year, marking the Veyron anniversary, the final W16 models, and preparations for the Tourbillon era.

For Bugatti, 2025 was more than a successful year — it was a defining one. As the marque reflects on a period marked by record production levels, it also closes one of the most important chapters in its history while preparing the ground for what comes next.

A central moment of the year was the celebration of 20 years of the Bugatti Veyron, the car that reshaped the modern hypercar landscape. The anniversary was marked in Molsheim with a festival bringing together historic and contemporary models, while in Las Vegas the story continued with the largest gathering of Veyron examples ever assembled. With 47 cars present, the event underlined how enduring the model’s legacy remains two decades on.

At the same time, Bugatti focused on the final milestones of the legendary W16 era. The track-only Bolide reached its last owners, closing a project that pushed engineering to extremes. To support this unique ownership experience, Bugatti established a global network of Certified Bolide Centers, while the first “Feeling The Track” customer events at Circuit Paul Ricard demonstrated that the Bolide is meant to be driven, not merely admired.

The farewell to the W16 on public roads is led by the W16 Mistral, Bugatti’s first roadster since the Veyron Grand Sport Vitesse. As the final open-top Bugatti powered by the iconic engine, the Mistral stands as a symbolic swansong — and as the fastest production open-top car ever built.

Looking beyond series production, Bugatti also introduced Programme Solitaire, a new coachbuilding initiative limited to just two unique creations per year. Its first project, Brouillard, was unveiled during Monterey Car Week and showcased the brand’s ability to translate personal stories and artistic themes into one-of-a-kind automobiles.

The future, however, is already taking shape. In 2025, customers began configuring the Bugatti Tourbillon, exploring an expanded palette of exterior colours, materials and bespoke options, including the Équipe Pur Sang specification inspired by the marque’s motorsport heritage. In Molsheim, construction of a new world-class Atelier continues, designed to support the next generation of Bugatti production and its advanced hybrid powertrain.

Community remained a central pillar throughout the year. From international partner meetings to curated driving experiences such as the Grand Tour through Portugal, Bugatti continued to strengthen the relationships that define the brand beyond the cars themselves.

At the same time, the Bugatti Art de Vivre extended further into the lifestyle realm. The opening of the Bugatti Home Atelier in Milan, a one-of-one Bugatti Baby II created with Hedley Studios and Jascha Straub, and ongoing collaborations in watches, accessories and branded residences all reinforced the marque’s presence beyond automotive boundaries.

As Bugatti approaches 2026 — a year set to mark the centenary of the Royale, the tenth anniversary of the Chiron and the start of Tourbillon production — the balance between heritage and reinvention has rarely been clearer. The achievements of 2025 suggest a brand not closing a chapter, but carefully preparing the next.