BMW M GmbH reports 14th consecutive record year in 2025

BMW M GmbH reported its 14th consecutive record year in 2025, highlighting strong demand for M models across global markets and a broad performance lineup.

BMW M has turned performance into a habit — and 2025 became another chapter in that streak, extending the brand’s record run for a fourteenth year in a row. The message behind the result is less about a single hero model and more about breadth: a line-up that stretches from purist driver’s cars to everyday-capable powerhouses, all carrying the same M attitude.

A key part of the story this time is the new M5 duo. Offered as both a Sedan and a Touring, they landed in a moment when buyers increasingly want a car that can do it all — genuinely fast when the road opens up, yet still effortless in daily life. BMW M’s take on a hybrid performance set-up fits neatly into that demand, adding flexibility without blunting the character.

At the sharper end of the range, the BMW M2 Coupé stood out as the year’s most popular high-performance model. Its appeal is straightforward: compact proportions, big involvement, and the kind of options enthusiasts actually care about — including a manual and a more track-focused M2 CS. It is also the sort of car where a Nürburgring headline is not a marketing flourish, but part of the model’s identity.

The BMW M3 family continued to act as a steady centre of gravity for the brand, spanning multiple variants and keeping Touring versions firmly in the spotlight. In 2025, the M3 CS Touring joined the line-up as the most sporting expression of that idea, underlining how BMW M is building an ecosystem rather than relying on one superstar.

The most sought-after BMW M vehicle of 2025 was the BMW X3 M50 — a telling sign of where modern performance demand is headed. It is not a single-purpose track tool, but a fast, usable and confident all-rounder. And the broader portfolio still makes room for electric performance as well: the i4 in its top variant had led BMW M sales in recent years, a reminder that “M” has already started to mean more than just combustion.

Demand remained strong across major markets, with the United States the largest single destination for BMW M deliveries. The brand also held top positions in countries including Canada, Germany, Korea, South Africa and the United Kingdom. The release also highlights that BMW M achieved its largest absolute sales increase in China — a notable point given how differently that market can behave from the rest of the world.

Looking ahead, BMW M is keeping its approach deliberately open, continuing to offer performance across ICE, partly electrified and fully electric powertrains. Development work on M models based on the Neue Klasse is positioned as the next source of momentum. Motorsport, meanwhile, remains a high-visibility proving ground, with BMW M race cars collecting a long list of wins in 2025 and a new entry-level customer racing model — the BMW M2 Racing — set to join the programme in 2026.