Polestar Achieves Its Strongest Sales Year in 2025

Polestar reported its strongest sales results in 2025, citing growth in key European markets and outlining next steps ahead of its February strategy update.

For Polestar, 2025 marked a turning point. The Swedish electric car brand closed the year with its strongest sales performance to date, reinforcing its position at a time when the global automotive market remained under pressure. Against a backdrop of intense competition and economic uncertainty, the company managed to maintain momentum and move decisively forward.

Europe emerged as a clear driver of this success. Across key markets, Polestar continued to expand its footprint, steadily increasing its visibility among premium electric vehicle buyers. The Netherlands stood out as a highlight, delivering the brand’s best result so far and underscoring growing confidence in Polestar’s design-led, performance-focused approach.

The Polestar 2 once again played a central role, remaining the model that anchors the brand’s presence and appeal. At the same time, the Polestar 3 and Polestar 4 gained traction in higher-end segments, strengthening Polestar’s image as a serious contender in the premium EV space rather than a niche newcomer.

Company executives point to the rapid expansion of the retail network outside China as a key factor behind the progress. By increasing its physical presence and adopting a more active sales approach, Polestar has brought the brand closer to customers while preserving its distinct Scandinavian identity.

Confidence was further supported by renewed compliance with Nasdaq listing requirements following changes to the company’s share structure. This development helped stabilise Polestar’s position on the stock market and removed an important source of uncertainty.

Attention now shifts to February 2026, when Polestar is set to host a strategy update outlining its next steps in product development and financial planning. After a year of record growth, the upcoming announcement is expected to provide deeper insight into how the company plans to turn recent momentum into lasting strength.