Mercedes-Benz and Binghatti Present a Masterplanned Community in Dubai

Mercedes-Benz and Binghatti have presented a large masterplanned residential community in Dubai, expanding their collaboration into a city-scale project. Learn more.

Mercedes-Benz and developer Binghatti have unveiled a new large-scale project in Dubai, Mercedes-Benz Places | Binghatti City. It marks the second collaboration between the partners, but for the first time expands beyond a single building into a fully masterplanned community designed as a “city within a city”.

Located in the Meydan area, the project spans nearly 9 million square feet and will comprise more than 13,000 residences across 12 towers. At its core stands the Vision Iconic building, surrounded by a cohesive architectural ensemble. The development is conceived as a unified urban environment, bringing together residential living, amenities, public spaces and mobility within one integrated setting.

The architectural language is rooted in Mercedes-Benz’s design philosophy of Sensual Purity. Dynamic forms, strong horizontal lines and references to the brand’s iconic grille translate the automotive design DNA into architecture. All 12 towers are named after Mercedes-Benz concept cars — including Vision One-Eleven and Vision AVTR — symbolising the connection between heritage and future vision.

Interior design follows the same principles, combining a timeless, reduced aesthetic with a palette dominated by black and silver. Natural materials such as leather and wood add warmth, while precise detailing and advanced technology integration aim to make the brand experience tangible in everyday living.

Landscape and public spaces play a central role in the masterplan. The Grand Promenade acts as a green spine linking event venues, family-focused areas and leisure zones. Residents will have access to water features, fitness facilities, specialised sports clubs, social spaces and concierge services designed to support an active and connected lifestyle.

Mercedes-Benz Places | Binghatti City builds on the earlier Mercedes-Benz Places project in Dubai, which was developed as a single residential tower. The new masterplanned community represents a broader ambition: moving from branded residences to a fully integrated branded urban environment where design, comfort and mobility define daily life.

The project’s value is estimated at around AED 30 billion, positioning it among the largest branded residential developments announced in Dubai. The project details were officially revealed on January 14, 2026. Timelines for construction phases and handover have not yet been disclosed.