Bugatti Announces One-Off Programme Solitaire Tribute

Bugatti has announced a one-of-one Programme Solitaire tribute, set for a digital reveal on January 22, highlighting the brand’s heritage and bespoke craftsmanship.

Bugatti is preparing to open a new chapter of its Programme Solitaire, an initiative dedicated to singular, one-of-one automobiles deeply rooted in the brand’s heritage. At the heart of the announcement is an upcoming digital reveal of an ultra-exclusive project described as a tribute to one of the icons in Bugatti’s history.

Programme Solitaire was conceived as a modern interpretation of the art of coachbuilding, which flourished during the first half of the 20th century. In that era, Bugatti created automobiles with individual identities, reflecting the personal vision of their owners. Today, the program offers a strictly limited number of projects, each emerging from an intensive creative collaboration between the marque and its client.

The new creation, set to be unveiled on January 22, continues this philosophy. Bugatti emphasizes that this is not merely a unique car, but a piece of automotive artistry intended both to honor the past and to shape a new chapter in the brand’s story. Key details remain undisclosed, including the exact historical figure or model to which the tribute is dedicated.

The announcement is once again linked to Molsheim, the town Bugatti proudly calls its home and a focal point for moments connected to the marque’s legacy. For decades, Molsheim has served as the backdrop where Bugatti connects contemporary projects with its historic roots.

The digital nature of the reveal underlines the global scope of the event. Bugatti invites enthusiasts to follow updates on its social channels from 4:00 pm CET and to witness the official unveiling on January 22. Given the principles of Programme Solitaire and the character of previous creations within the program, the upcoming reveal is positioned not simply as another bespoke automobile, but as a symbolic moment that reflects on heritage while pointing toward the future.