Tesla Cybertruck Records Sharp Sales Decline in 2025

Tesla Cybertruck sales fell sharply in the U.S. in 2025, according to InsideEVs analysis based on Cox Automotive data. Learn what drove the decline.

In 2025, the Tesla Cybertruck became the clearest example of how sharply demand can reverse in the U.S. electric vehicle market. Based on estimates derived from Cox Automotive data and analyzed by InsideEVs, sales of Tesla’s electric pickup in the United States fell by nearly half compared with its first full year on sale.

Tesla sold roughly 39,000 Cybertrucks in 2024, making it America’s best-selling electric pickup at the time. Just one year later, that figure dropped to about 20,000 units in 2025. The nearly 19,000-vehicle gap represents the largest year-over-year decline in absolute sales volume of any EV sold in the U.S., including models that were discontinued during the year.

Part of that decline reflects the Cybertruck’s early success. The truck ended 2024 at a peak, and in a market where only a handful of EVs manage annual sales above 30,000 or 40,000 units, it simply had more room to fall than most competitors. Many electric models sell only a few thousand to 20,000 vehicles per year.

Still, estimates from 2025 suggest that weakening demand played a significant role. Quarterly figures show Cybertruck sales softening as the year progressed, with the steepest drop occurring in the fourth quarter. That downturn coincided with the end of the $7,500 federal clean-vehicle tax credit, which became unavailable for vehicles acquired after September 30, 2025.

The broader market context was also challenging. Total U.S. battery-electric vehicle sales dipped by about 2% in 2025 to roughly 1.28 million units, even as the overall light-vehicle market edged slightly higher. More than two dozen EV models recorded year-over-year sales declines, and the Cybertruck suffered the largest drop in raw numbers.

Model-specific factors added further pressure. The Cybertruck’s unconventional design has divided buyers since its debut, while its price ended up far higher than Tesla’s early public targets. Multiple recall campaigns affecting 2023 and 2024 vehicles also weighed on confidence, reinforcing concerns about quality during the truck’s early production run.

The struggles of the Cybertruck reflect broader issues facing electric pickups. Large batteries remain expensive, and questions around towing capability and real-world usability have limited mass adoption. In 2025, several automakers adjusted course: Ford wound down its current F-150 Lightning program, while Ram abandoned plans for a fully electric pickup in favor of a range-extended alternative.

Despite the Cybertruck’s stumble, Tesla itself remained dominant. According to Cox Automotive estimates, the company sold about 590,000 vehicles in the U.S. in 2025, retaining roughly 46% of the EV market. In the final quarter of the year, Tesla’s share even increased, highlighting its resilience after the loss of federal incentives.

The Cybertruck’s 2025 performance underscores a broader lesson for the EV industry: even the most hyped electric vehicles can face abrupt demand reversals once early enthusiasm fades and buyers become more cost- and practicality-focused.