BMW Introduces a New Interpretation of Alpina’s Iconic Wheel

BMW Alpina previews an updated 20-spoke wheel design, signaling subtle changes to the brand’s visual identity under BMW control. Read the full analysis to learn more.

BMW has begun making careful yet symbolic changes to one of Alpina’s most recognizable design elements — the iconic 20-spoke wheel. A newly released teaser on the BMW Alpina social channels reveals an updated interpretation of the classic design, retaining the traditional spoke count while introducing a diamond-cut finish, gloss black sections between the spokes, and a convex outer profile instead of the familiar concave shape.

For Alpina, whose roots date back to the 1960s, the 20-spoke wheel has long served as a visual signature. Over decades, the design evolved in size and detail but remained faithful to its original formula. The newly shown two-tone execution marks a clear departure from previous iterations, as such a finish has not appeared on Alpina production models before.

The accompanying caption leaves little doubt about BMW’s intent. It emphasizes continuity with Alpina’s heritage while signaling a willingness to refine and modernize core design cues. This approach aligns with the broader shift that took place on January 1, 2026, when Alpina officially became part of BMW Group as a standalone luxury marque.

What remains unclear is whether the teaser previews a standalone accessory or hints at a forthcoming vehicle. Against the backdrop of reports pointing to future BMW Alpina models — including a new flagship based on the 7 Series — the update to such a defining design element appears more than incidental.

Traditionally, Alpina positioned itself as a refined alternative to more overtly aggressive performance models, blending comfort, power, and understated elegance. BMW’s early design decisions suggest that this balance will be preserved, even as the brand enters a new phase. The revised wheel design thus serves not merely as a styling update, but as a visual marker of transition — one that bridges Alpina’s past with its evolving future.