Alfa Romeo and Maserati Present the Bottegafuoriserie Project

Alfa Romeo and Maserati unveil the Bottegafuoriserie project at Ultimate Supercar Garage in Paris, highlighting customization, heritage and racing-focused cars.

As part of the 50th anniversary edition of Rétromobile in Paris in 2026, a new format focused on the present and future of high-performance cars will make its debut. Ultimate Supercar Garage, held for the first time alongside the historic exhibition, is conceived as a dedicated space entirely reserved for modern supercars. Alfa Romeo and Maserati are among the brands taking center stage, using the event to present the BOTTEGAFUORISERIE project to the public for the first time.

For the two Italian marques, participation in Ultimate Supercar Garage goes beyond a conventional exhibition appearance. It represents a defining moment for BOTTEGAFUORISERIE, a strategic platform previously announced and now revealed in a tangible and structured form. Four vehicles form the core of the display: the Alfa Romeo Nuova 33 Stradale, the Giulia Quadrifoglio Luna Rossa, the Maserati MCXtrema and the Maserati GT2 Stradale, each reflecting a key pillar of the program.

The exhibition is built around four thematic directions: Bottega, dedicated to few-off and ultra-limited creations; Fuoriserie, focused on advanced customization; History, rooted in the reinterpretation of brand heritage; and Racing, showcasing motorsport expertise. These concepts are not presented abstractly but are physically connected within a single space, centered on an exclusive lounge that links cars and ideas.

The choice of models underlines this approach. The Nuova 33 Stradale revives the name of an iconic 1960s car through a highly exclusive contemporary interpretation. The Giulia Quadrifoglio Luna Rossa marks the first concrete outcome of the partnership between Alfa Romeo and the Luna Rossa sailing team as they prepare for the 38th America’s Cup. Maserati, in turn, highlights two extremes of its current identity: the track-only MCXtrema, produced in strictly limited numbers, and the GT2 Stradale, a road-legal super sports car derived from racing experience.

The debut of BOTTEGAFUORISERIE within Ultimate Supercar Garage appears deliberately chosen. The new event’s focus on innovation, design and modern performance naturally complements the historically driven narrative of Rétromobile, creating a dialogue between heritage and contemporary vision. For Alfa Romeo and Maserati, it is an opportunity to demonstrate how history and motorsport continue to shape highly individualized, modern products.

The Paris presentation positions BOTTEGAFUORISERIE as more than a one-off initiative, suggesting a long-term direction for both brands. Rather than emphasizing volume, the project places value on craftsmanship, exclusivity and emotional appeal, with customization elevated to a core creative principle. In this context, Ultimate Supercar Garage serves not merely as a backdrop, but as a fitting platform for outlining a new strategic horizon.