Bentley presents Supersports at Dubai launch with FULL SEND

Bentley presents the new Supersports in Dubai, combining its EMEA debut with the global premiere of the FULL SEND film. Learn key details and timelines.

The new Bentley Supersports has made its official debut in the Europe, Middle East and Africa region at an exclusive event in Dubai, where the regional launch was combined with the global premiere of the film Supersports: FULL SEND. The format of the evening reflected a broader shift in Bentley’s brand narrative, moving beyond traditional luxury presentation toward a more emotionally driven and performance-focused story.

The event took place in the gardens of the former royal palace of Sheikha Sanaa Bint Mana Al Maktoum on Dubai’s shoreline. Guests were welcomed by the launch car in its Daybreak specification, finished in Jetstream Matte with Arctica and Portofino livery. The evening’s centrepiece came with the simultaneous worldwide release of Supersports: FULL SEND across Bentley’s global channels, followed by a large-scale screening at the venue. As the film concluded, the modified Supersports featured in the production was driven into the event by Travis Pastrana himself.

Around 400 VIP guests attended the launch, including nearly 100 Supersports customers. The audience also included Bentley global Brand Ambassador Lucien Laviscount, Bentley Chairman and CEO Dr Frank-Steffen Walliser, and Board Member for Sales and Marketing Christophe Georges. To mark the occasion, the Burj Al Arab was illuminated in Bentley green, reinforcing the symbolic weight of the debut.

Shot entirely at Bentley’s campus and Dream Factory in Crewe, Supersports: FULL SEND places the new Supersports at the centre of a gymkhana-style performance driven by Travis Pastrana. The film showcases the car’s agility within Bentley’s historic factory site, originally constructed in 1938, while also highlighting the transformation of the facility following significant self-funded investment in recent years.

The new Supersports combines 666 PS, rear-wheel drive, and a highly developed chassis and aerodynamics package, positioning it as the most driver-focused production Bentley ever created. Limited to just 500 cars, order books open in March 2026, with production scheduled to begin in the fourth quarter of 2026 and first deliveries expected at the start of 2027.

Supersports will be offered across key global markets, including the UK, Europe, North America, Japan, Australia, and several Middle Eastern countries. The choice of Dubai for the EMEA debut underlines the region’s importance to Bentley and signals a continued emphasis on limited, high-performance models as part of the brand’s evolving strategy.