Comparing the 2025 Toyota 4Runner TRD Pro and Trailhunter Trims

Discover the main differences between the 2025 Toyota 4Runner TRD Pro and Trailhunter. Learn about their suspension, features, and off-road capabilities.

Toyota has launched its new marketing campaign “Your Window to the Wild” to promote the fully redesigned 2025 4Runner, reintroducing a legendary off-roader with modern technology and rugged soul. The campaign captures the timeless spirit of adventure while placing the new model at the forefront of outdoor exploration.

Central to the campaign is “Into the Wild,” a 30-second spot where a father and daughter leave the digital world behind to reconnect with nature. As they traverse mountain landscapes in the new 4Runner, the story shifts from screen time to real-time wonder. The spot, set to Lord Huron’s “La Belle Fleur Sauvage,” embodies a narrative of rediscovery, blending heart and horsepower.

The 2025 4Runner stays true to its body-on-frame DNA while debuting a bold new exterior and an expanded model lineup, including the all-new Platinum and Trailhunter trims. The Trailhunter is a factory-equipped overlanding machine, boasting ARB Old Man Emu suspension, 33-inch Toyo all-terrain tires, a raised air intake, underbody armor, and off-road lighting.

Both the Trailhunter and TRD Pro are powered by the i-FORCE MAX hybrid engine, delivering 326 horsepower and 465 lb-ft of torque. Base models come with the standard 2.4L turbocharged i-FORCE engine, offering 278 horsepower and 317 lb-ft of torque. An advanced 8-speed automatic transmission ensures smooth and confident performance across any terrain.

Off-road technology is front and center, with features like Multi-Terrain Select, Crawl Control, and a new Stabilizer Disconnect Mechanism for improved articulation. The Multi-Terrain Monitor enhances visibility with live imagery beneath and around the vehicle—essential for navigating technical trails.

Toyota’s Hispanic-focused campaign, “4Runner Landia,” adds a creative twist by offering a chance to win both a new 4Runner and a piece of land—bringing the dream of ownership and adventure closer to home. The campaign includes custom real estate listings on Realtor.com and dynamic video content that reimagines what it means to go off the grid.

The marketing push spans major platforms like YouTube, Amazon Music Live, Outside TV, Discovery en Español, Netflix, and social media outlets including Meta and Snap. By blending nostalgia with next-generation capability, Toyota positions the 2025 4Runner not just as an SUV, but as a trusted companion ready to take on wild horizons.

Source: toyota.com