Hyundai Palisade Named 2026 North American Utility Vehicle of the Year

Hyundai Palisade was named 2026 North American Utility Vehicle of the Year, according to NACTOY jurors, highlighting hybrid efficiency, comfort, and real-world family usability.

The Hyundai PALISADE opened 2026 with a decisive statement, earning the title of North American Utility Vehicle of the Year. The NACTOY decision followed a rigorous, multi-stage evaluation process that placed new and significantly redesigned vehicles under real-world scrutiny. In the final round, the PALISADE stood apart, securing 270 points — double the score of its closest rival.

For the jury of automotive journalists from the United States and Canada, versatility proved to be the defining factor. The PALISADE was not judged in isolation but tested the way families actually use a three-row SUV: fully loaded, carrying passengers in all rows, navigating city traffic, and covering long highway distances. Across these scenarios, the vehicle consistently delivered comfort, usability, and a sense of refinement that exceeded expectations for its segment.

Particular attention was drawn to the PALISADE’s hybrid powertrain. Jurors highlighted the balance between efficiency and performance, noting that the hybrid system enhances everyday driving without introducing compromise. As demand for hybrid SUVs continues to grow across North America, this approach positions the PALISADE in line with broader market trends while maintaining its family-focused character.

Value was another recurring theme in the jury’s assessments. The PALISADE was frequently described as feeling more premium than its price suggests. Generous interior space, a genuinely usable third row, and a high level of standard technology contributed to an impression of substance and quality that resonated strongly with evaluators.

The award also mirrors market response. Strong U.S. sales performance in 2025 indicated that the qualities praised by the jury translate directly to consumer demand. In that sense, the NACTOY recognition reflects not only expert consensus but also real-world validation.

With this result, the PALISADE sets a clear benchmark for the three-row SUV segment moving forward. For Hyundai, the win reinforces a growing reputation for delivering vehicles that combine accessibility with features and execution often associated with higher classes.