Mercedes-Benz Museum Welcomes 945,716 Visitors in 2025

Mercedes-Benz Museum set a second consecutive visitor record in 2025 with 945,716 guests. Read highlights, international trends, and 2026 plans.

The Mercedes-Benz Museum in Stuttgart has closed 2025 with a new milestone, setting its second consecutive visitor record. A total of 945,716 people visited the museum over the year — the highest annual figure since it opened. Compared with the previous record year of 2024, attendance increased by around 63,000 visitors, representing growth of more than 7 per cent.

The rise was driven not only by overall demand, but also by an increasingly international audience. In 2025, the share of international visitors climbed to 55 per cent, coming close to pre-pandemic levels. According to the museum, the largest groups of foreign guests arrived from China, France and the United States. The figures underline the museum’s continued appeal as a global destination, following a strong 2024 in which visitors were recorded from 162 countries.

A major contributor to the record result was the highly successful special exhibition “Youngtimer”, showcasing Mercedes-Benz automotive icons from the 1990s and 2000s. The exhibition has proven so popular that it will remain on display until 31 May 2026. Another strong draw was the growing event series Classics & Coffee, an open-brand classic car meet that attracted large crowds in 2025 with new themes and expanded offerings.

With the momentum continuing, the museum is preparing an extensive programme for 2026 — a year it describes as one of major anniversaries. Highlights include the museum’s 20th anniversary on 19 May 2026, preceded by International Museum Day on 17 May, when admission will be free for all visitors. Later in the year, the museum will open a special exhibition dedicated to 130 years of commercial vehicles, alongside further public events such as Family Day, Urban Culture performances and the popular open-air cinema staged in front of the museum’s striking architecture.

The record figures also stand out in a broader context. Before the pandemic, the museum already attracted large crowds, welcoming 850,954 visitors in 2019, with international guests accounting for more than 59 per cent. The new record therefore signals more than a temporary spike — it suggests a renewed and sustained growth trend, supported by strong exhibition concepts and an event calendar that continues to expand the museum’s reach.

If demand for its special exhibitions and visitor events remains at this level, the Mercedes-Benz Museum appears well positioned to build on its success in 2026, particularly as anniversary celebrations bring additional attention and footfall to Stuttgart.