A new chapter for Bugatti: Rotterdam showroom officially opens

Bugatti launches a modern showroom in Rotterdam with Tourbillon debut and iconic models, expanding its luxury footprint in the Netherlands.

Bugatti has entered a new chapter in the Netherlands with the official launch of its flagship showroom in Rotterdam. Set against the backdrop of the brand’s evolving identity, represented by the Tourbillon hypercar, the new space symbolizes Bugatti’s deeper engagement with clients and its refined approach to the luxury automotive experience.

The grand opening event was held in an exclusive setting, welcoming Bugatti’s guests and leadership, including Bugatti Rimac CEO Mate Rimac and Managing Director Hendrik Malinowski. Guests enjoyed Carbon Champagne while admiring legendary vehicles such as the Baby Bugatti II, Tourbillon, the EB110, and the record-breaking Veyron 16.4 Grand Sport Vitesse World Record Edition.

The new showroom, spanning 188 square meters, showcases the latest evolution of Bugatti’s visual identity. Its opening marks a continuation of the brand’s successful partnership with Pon Luxury & Performance Cars, Bugatti’s official partner in the Netherlands since 2012. This collaboration previously led to the opening of the first Bugatti showroom in Leusden in 2016.

Rotterdam’s selection is no coincidence. As Europe’s largest port and a hub of innovation, architecture, and commerce, the city reflects Bugatti’s forward-looking spirit. The showroom is designed not merely as a display space but as a full-fledged immersive Bugatti experience, emphasizing bespoke service and the brand’s storied heritage.

This new milestone comes on the heels of the opening of Bugatti’s largest global showroom in Baku, underscoring the brand’s global ambitions and its commitment to staying close to its clientele around the world.

With the Dutch market showing continued appetite for luxury performance cars, the Rotterdam showroom signals Bugatti’s intent to strengthen its regional presence. Judging by the scale and attention to detail of the launch, Bugatti is poised for a strong future in the Netherlands.

Source: bugatti.com