Bugatti Eyewear Introduces Collection Four at Milan Preview

Bugatti Eyewear unveils Collection Four in Milan preview
bugatti.com

Bugatti Eyewear presented Collection Four in Milan, showcasing new titanium frames and seven designs. Explore the key details and Spring 2026 release plans.

Bugatti Eyewear has unveiled its fourth eyewear line, Collection Four, during an exclusive by-appointment-only preview in Milan. Staged against the backdrop of the Milan Eyewear Show, the presentation continued the renewed design direction first introduced at SILMO Paris last September.

The collection was revealed inside the Bugatti Home Atelier by Luxury Living Group, an intimate setting dedicated to the brand’s wider lifestyle universe. A private cocktail event allowed selected customers to experience the new frames in a curated environment, reinforcing the collection’s focus on understated luxury and precise craftsmanship.

With Collection Four, Bugatti Eyewear moves into a new chapter defined by a more restrained design language. Architectural balance, carefully considered proportions and material purity shape the overall aesthetic, while branding elements remain subtle. The iconic Bugatti macaron is finished with hand-painted enamel detailing, highlighting an artisanal approach aligned with the meticulous standards associated with Bugatti vehicles.

At the heart of the collection is a newly developed titanium construction designed to combine technical performance with refined elegance. The frames feature a lower bridge fit, a shallower frame curve and interchangeable silicone and titanium nose pads, offering improved adaptability and comfort. Ultra-thin, flexible titanium temples complete the structure, creating eyewear that feels remarkably light while maintaining durability and strength across a wide range of face shapes.

Collection Four introduces seven new frame concepts. Three new sunglass designs express the line’s contemporary vision through confident shapes and balanced proportions. Model 111 reinterprets the classic aviator in an all-titanium construction, while Models 101 and 102 present modern navigator silhouettes that combine acetate and titanium fronts for a more layered material contrast.

The remaining pieces extend the same design philosophy through updated optical and hybrid styles. Model 50 blends titanium and acetate for a structured yet warm character, while Model 56 distills the concept into an ultra-light all-titanium round frame. Completing the lineup, Models 60 and 61 reinterpret ultra-thin acetate optical frames, adding newly developed titanium temples and adjustable titanium nose pads to enhance fit and architectural finesse.

Managing Director of Bugatti International S.A., Wiebke Ståhl, noted that Collection Four continues to shape an identity defined by precision, longevity and quiet strength, while the partnership with OBI supports the brand’s ability to bring these values to a global audience.

The launch also reflects Bugatti’s broader long-term strategy in the eyewear segment. The company has previously confirmed that its collaboration with Optical Business International has been extended until 2030, signaling sustained investment in the category and continued development of future collections.

Bugatti Eyewear Collection Four will be available from Spring 2026 via Bugatti.store, as well as selected authorized retailers and dealerships.

Mark Havelin

2026, Feb 08 02:01