Tesla Submits New Roadster Trademark Filings in the US

Tesla has filed new Roadster trademark applications, including a redesigned wordmark and silhouette logo, as reported by Leroy Marion. Learn what it signals.

Tesla has taken another formal step toward its long-promised second-generation Roadster by filing two new trademark applications in the United States. The filings, submitted to the U.S. Patent and Trademark Office on February 3, 2026, cover a redesigned “ROADSTER” wordmark as well as a separate graphic mark showing a stylized silhouette made up of three flowing curved lines.

Both applications were submitted on an intent-to-use basis, meaning Tesla has not yet used the logos commercially but claims it plans to do so. In the auto industry, such filings are often seen as an early legal move to secure branding ahead of a major product reveal or market launch.

The Roadster itself remains one of Tesla’s longest-running delays. First unveiled in 2017 alongside the Semi truck, the car was originally expected to arrive in 2020. At the time, Elon Musk spoke of a starting price of around $200,000 and promised extreme performance figures, including a top speed above 250 mph and acceleration meant to rival hypercars. None of those early timelines have been met, and the vehicle has yet to enter production.

Still, Tesla has continued to reference the project in its investor materials, stating that preparations for Roadster production in North America are ongoing, while listing the vehicle’s status as design development. Against that backdrop, the fresh trademark activity appears to be part of an effort to lock in the Roadster’s branding identity before the car is shown again publicly.

Attention is also drawn to the silhouette itself. Tesla has released little official information about the final exterior design, and any new visual element linked to the Roadster is likely to spark speculation. While the trademark filing does not confirm production timing, it does offer one of the clearest signs in years that Tesla is still actively preparing the Roadster for its next stage.

For now, paperwork alone does not guarantee a launch. But after years of shifting deadlines, the combination of new trademarks and continued mentions in company reporting suggests the Roadster project remains alive — and may finally be edging closer to a real-world debut.