Jeep and Mopar launch partnership with Casey Currie

Stellantis reported that Jeep and Mopar have partnered with off-road racer Casey Currie, debuting at King of the Hammers with new dealer accessories access.

Jeep and Mopar have announced a strategic partnership with professional off-road racer Casey Currie, timing the launch to coincide with the 20th anniversary edition of King of the Hammers in Johnson Valley, California. Widely regarded as one of the toughest single-day off-road races in the world, the event combines brutal rock crawling with wide-open desert runs — a setting Jeep sees as the perfect proving ground for its performance image.

The partnership will be showcased immediately as Currie prepares to compete in the main event, the Race of Kings, scheduled for Saturday, February 7. Jeep will sponsor Currie Racing’s “Trophy Jeep,” placing the iconic brand name directly on one of the event’s most high-profile vehicles. For Jeep, the message is clear: capability is best demonstrated under real pressure, not in controlled conditions.

Beyond the race itself, Jeep is also rolling out a major fan activation at The Forty, located next to the event’s entry gate. The Jeep Experience space will run daily from 2 to 8 p.m. PST through February 7, featuring vehicle displays including the Jeep Wrangler 392 and Jeep Gladiator Mojave. Guided walkarounds led by Jeep product specialists are set to give attendees a closer look at off-road engineering details and performance features.

Visitors who complete a walkaround may receive Jeep-branded gifts — including a co-branded Jeep x Casey Currie T-shirt while supplies last — and will be entered into the 2026 Stellantis National Sweepstakes. The sweepstakes offers a chance to win $100,000 toward an eligible vehicle, adding a strong retail incentive to the on-site experience.

While the racing spotlight provides the headline, the partnership also carries a major business angle. Currie’s family company, Currie Enterprises, has entered a retail agreement through the Mopar Affiliated Accessories program. Founded in 1959 and widely known for drivetrain expertise, Currie Enterprises will now offer a range of performance components — including rear-end assemblies, differentials, and axle parts — available for order through authorized Chrysler, Dodge, Jeep, and Ram dealerships across the United States.

The move reflects a broader push by Stellantis to expand dealership access to high-demand aftermarket-style upgrades, while keeping compatibility and ordering within an official retail channel. With Currie joining Mopar’s growing network of affiliated suppliers, Jeep appears to be positioning itself not only as an off-road brand in marketing terms, but as a brand actively building a stronger parts ecosystem for customers who want to push their vehicles further.

In that context, King of the Hammers serves as more than just a race weekend — it becomes a statement of intent. For Jeep, aligning with a driver like Casey Currie and integrating Currie Enterprises into its dealer-accessible parts pipeline suggests the company sees extreme off-road culture not as a niche, but as a space worth investing in for the long run.