Custom Audi A6 Avant Premieres with OLED Tech and New Colors

Audi exclusive reveals personalized A6 Avant in Milan with Baikal Blue interior, OLED lighting, and unique customization features. Explore the debut now.

Celebrating three decades of premium vehicle personalization, Audi exclusive made a striking appearance at Milan Design Week with the unveiling of an upgraded A6 Avant. The reveal showcases the brand’s long-standing philosophy: transforming automobiles into tailored expressions of individual style.

The star of the display was more than a car — it was a canvas for design. The interior featured a refined blend of Baikal Blue and Neodymium Gold, a color scheme inspired by naturally occurring metals. Materials such as Dinamica microfiber and Kaskade fabric, partially made from recycled sources, highlighted Audi's commitment to sustainability. Accents in Bright Orange, Almond Beige, and Mora Violet further emphasized the expanded palette and bespoke aesthetic.

Audi's space at the design fair also featured “Drift Us,” an interactive installation by Dutch studio DRIFT. Inspired by the movement of wind through grass, the exhibit captured the imagination of attendees, many of whom noted it as one of the most emotionally engaging presentations of the event.

The A6 Avant also showcased cutting-edge tech, including Audi’s second-generation digital OLED rear lights, first introduced on the Q6 e-tron. These lights enhance safety and allow users to select from eight personalized lighting signatures — personalization taken to a new dimension.

The Audi exclusive customizer tool, available online and at studios in Ingolstadt and Neckarsulm, offers customers 3D visualizations of their dream configuration, from body paint to stitching and trim materials.

While the design takes center stage, performance is not overlooked. With a class-leading drag coefficient of 0.25 — the best ever for an Avant with an internal combustion engine — and the addition of distinctive 21-inch multi-spoke wheels, the A6 Avant strikes a balance between elegance and aerodynamics.

As Audi exclusive celebrates its 30-year milestone, the message is clear: the future of luxury is custom-built. From limited editions like the RS 6 Avant Legacy in Brazil to expanded digital configuration tools, Audi is shaping the next chapter of personalized mobility.

Source: audi-mediacenter.com