BMW Reports Major EV Gains and Regional Growth in Q1 2025

BMW sees 32.4% rise in EV sales, growth in Europe and US, despite China dip. Explore the Q1 2025 performance and future targets.

BMW Group is navigating global headwinds with a firm grip and a clear direction, as its Q1 2025 results show a blend of resilience and ambition. While overall deliveries fell by 1.4%, the company posted notable gains in Europe (+6.2%) and the US (+4.1%), offsetting a sharp 17.2% decline in China.

Electric vehicles continue to power BMW’s growth. Between January and March 2025, BMW, MINI, and Rolls-Royce delivered 109,516 fully electric vehicles worldwide — a 32.4% year-on-year increase. Europe led the charge with a remarkable 64.2% surge in BEV sales, while MINI saw its electric share climb to an impressive 35.3%.

In the US, the BMW i4 emerged as the star performer, registering a 57% increase in sales. Overall BEV sales in the market grew by 26.4%. MINI also gained traction thanks to a refreshed lineup, including the new MINI Countryman and the all-electric Aceman.

China, however, proved to be a stumbling block. Consumer uncertainty tied to the country’s ongoing real estate crisis, combined with mounting competition from local EV makers, dragged sales down. Further challenges came from a major recall of over 1.5 million BMW vehicles in late 2024 due to a braking system defect.

Despite the BEV momentum, the financial outlook remains complex. In 2024, BMW’s electric vehicle sales grew by 13.5%, yet pre-tax profits fell by 35.8% to €11 billion — a sign that transitioning to a new technological era demands patience and deep pockets.

Still, BMW is pressing forward. By the end of 2025, it aims to have 1.5 million fully electric vehicles on the road and 3 million electrified cars including plug-in hybrids. Infrastructure investments, such as through the IONITY network covering 24 European countries, underpin this push.

The company is keeping its options open. Board member Jochen Goller recently emphasized BMW’s commitment to combustion engines alongside electrification, calling the transition “a rollercoaster” that requires strategic agility.

With technological openness and strong showings in core markets, BMW’s electric ambitions are beginning to pay off — though consistent profitability from this segment remains a longer-term goal.

Source: bmwgroup.com