Mercedes-Benz Taps Ice Spice to Launch Artistic CLA and Fashion Line

Mercedes-Benz teams up with Ice Spice to debut a molten chrome CLA and fashion capsule at Manhattan event. Discover how CLA inspires cross-cultural art.

At the grand reopening of its fully renovated Manhattan dealership, Mercedes-Benz launched its bold new initiative, Class of Creators, spotlighting a unique collaboration with rap icon Ice Spice. Far from being a typical product reveal, the event marked the convergence of cutting-edge automotive innovation and contemporary culture.

At the heart of the event was the reimagined CLA — Mercedes-Benz’s most intelligent and efficient series production vehicle to date. Built on the new MMA platform, the all-electric CLA 250+ features an 85.5 kWh battery, offering up to 750 km of WLTP range. With 800-volt fast-charging capabilities, it can gain 300 km of range in just 10 minutes. But beyond its technical merits, the CLA served as a creative canvas for the launch of the brand’s multi-disciplinary artistic vision.

Grammy-nominated artist Ice Spice unveiled her customized molten chrome CLA, adorned with her signature “Princess of Rap” diamond chain motif. Alongside the car, she teased a capsule fashion collection of black and pastel t-shirts and hoodies that echo her bold New York-native style and artistic confidence.

The Manhattan launch event brought together 350 guests, performances from Broadway’s Hell’s Kitchen cast, and an energetic DJ set by LPX. The dealership, located at 770 11th Avenue, is the only Mercedes-Benz showroom in the U.S. fully owned and operated by the brand. Recently renovated, the building is known for its architectural openness, once housing a seamless glass façade displaying up to 22 cars.

The Class of Creators series will continue throughout 2025, with upcoming art pieces from Swedish interior designer Gustaf Westman (May 22), and fashion artist KidSuper (June 28), among others including Hot Wheels and League of Legends. Each creator will interpret the CLA in their own artistic language.

This initiative is more than a marketing campaign. It represents Mercedes-Benz’s move to connect with a younger, diverse audience through shared values in fashion, design, and digital expression. Judging by social media buzz and strong media coverage — particularly on platforms like TikTok — the partnership with Ice Spice sets a high bar for future cultural collaborations from the automaker.

Source: mercedes-benz.com