BMW 1 Series — Practical Upgrade or Loss of Identity?

A critical analysis of the new BMW 1 Series. Has it become better or just safer? Discover changes, compromises, and what they mean for the driver. Read more now.

Today’s automotive market is no longer a playground for engineering experiments. The average buyer dictates the rules, and even the boldest brands must adapt to demand. The new BMW 1 Series is a prime example. Once a rebellious outlier among hatchbacks, it is now a more calculated product shaped by market expectations.

One of the most noticeable changes is the final farewell to rear-wheel drive. This drivetrain layout was once a defining feature of the model, but it's now replaced with a more universal front-wheel-drive setup. The reasons are simple: practicality, better cabin space, and cost savings. Driving enthusiasts may not be thrilled, but most buyers will welcome the improved maneuverability in urban settings and the additional room inside.

Interior: A Delicate Balance Between Style and Function

Step inside, and the 1 Series feels mature and thoughtfully designed. The build quality remains high, with soft-touch surfaces, solid construction, and an intuitive layout. However, a few plastic elements feel less premium than the rest, slightly disrupting the upscale impression. Still, compared to direct rivals, the cabin remains one of the best in its class.

Ergonomics are excellent, with extensive seat and steering wheel adjustments. What’s more contentious is the removal of BMW’s signature iDrive rotary controller. Now, the infotainment system can only be operated via touchscreen or voice commands. While this modernizes the interface, it reduces ease of use—especially while driving.

Practicality: Not Without Compromises

The new model hasn’t grown significantly in size, which affects interior space. Tall passengers may find headroom in the rear seats limited—particularly in versions with the panoramic sunroof. On the bright side, legroom is decent, and overall, the cabin remains comfortable enough for two adults in the back.

The boot is another compromise. The 120 variant offers just 300 liters of storage—considerably less than its competitors. Even the more versatile 40:20:40 split rear seats, which enhance cargo flexibility, are only available as a paid extra. In contrast, rivals often include this feature as standard, further emphasizing BMW’s strategy to monetize every convenience.

Driving Dynamics: Moderately Sporty

At the heart of the 120 model is a 1.5-liter three-cylinder petrol engine with mild hybrid technology. Producing 168 horsepower, it offers solid performance (0–62 mph in 7.8 seconds), while the 7-speed dual-clutch automatic gearbox delivers smooth and well-timed shifts. Manual transmission isn’t available, which may dismay purists, but overall, the setup feels cohesive and refined for daily driving.

The M Sport version comes with a stiffer suspension, which shows its character on uneven surfaces—it can feel harsh in the city, though it performs well on highways and twisty roads. Body control is excellent, and cornering remains confident with minimal roll. However, those prioritizing comfort over sportiness may prefer entry-level trims with softer suspension tuning.

Equipment and Pricing: Premium at a Price

The removal of the base SE trim has raised the entry price on paper, but standard equipment is now more generous, narrowing the actual price gap with competitors. Nevertheless, BMW’s love for optional extras hasn’t gone anywhere—features like lumbar support and flexible rear seats still cost extra, even in upper trims.

There aren’t many engine options: between the moderate 120 and the range-topping M135, there’s just one intermediate model with all-wheel drive. The M135, while fast, lacks the thrill and character expected of a true hot hatch, falling short compared to more exciting alternatives.

Conclusion: Premium, but Less Provocative

The new BMW 1 Series is a well-built, refined, and balanced hatchback. It’s more grown-up than its predecessors and far closer to what the average premium car buyer expects in this segment. But in maturing, it has shed much of the identity that once set it apart. Rear-wheel drive is gone, the beloved iDrive controller is history, and monetization through optional extras is more pronounced.

Even so, for those seeking a dynamic, well-equipped, and high-quality urban companion, the latest 1 Series remains a strong contender—albeit a less daring one. It's no longer the rebel of the hatchback family, but rather a dependable, practical partner with a subtle hint of sportiness.