100,000th Alfa Romeo Tonale produced in Italy amid hybrid SUV demand

Alfa Romeo celebrates 100,000 Tonale SUVs made at Pomigliano, Italy. The hybrid model blends sporty design with global appeal. Learn more about its success.

The Stellantis plant in Pomigliano d'Arco has just produced the 100,000th Alfa Romeo Tonale, a model that has come to symbolize the brand’s transition into the electrified era. The milestone vehicle—a Sprint version in Rosso Alfa—is destined for the Italian market, underlining both the production achievement and Tonale’s global role as a forward-looking ambassador of the brand’s sporting heritage.

Launched in 2022, the Tonale quickly gained recognition for its striking design, cutting-edge digital cockpit, and a unique balance of style and performance. Inside, it features a fully digital instrument cluster and a 10.25-inch touchscreen infotainment system. The model is available in three trims—Sprint, Veloce, and Intensa—and offers a range of diesel and hybrid powertrains, including a 280-hp plug-in hybrid with all-wheel drive.

The recently introduced Intensa special edition brings a more premium touch, with exclusive 20-inch alloy wheels with golden accents and high-end features such as adaptive suspension and a 470-Watt Harman Kardon sound system.

Production takes place on a modernized line at the historic “Giambattista Vico” plant in Campania, which has turned out over five million vehicles since 1972. A major upgrade in 2021 equipped the facility for the demands of hybrid and electrified vehicle manufacturing.

Despite a decline in Alfa Romeo’s global sales in 2024—down 18% in the U.S. and 14% in Italy—Tonale continues to attract customers, especially in markets like Germany and France where modest growth was recorded. While praised for its sporty handling and distinctive design, the model has faced criticism regarding interior material quality. According to J.D. Power, it scored 68 out of 100 for reliability—classified as “average.”

Initially, Alfa Romeo had aimed to go fully electric by 2027. However, in January 2025, the brand revised its strategy, opting for a diversified approach that includes internal combustion, hybrid, and electric drivetrains, due to changing market conditions. New generations of the Stelvio and Giulia are expected in 2025 and 2026 respectively, both built on the electric-capable STLA Large platform.

Against the backdrop of strategic adjustments, the Tonale remains a cornerstone of Alfa Romeo’s portfolio—critical not just for sales, but also for showcasing the brand’s evolving technological direction.

Source: stellantis.com