adidas x Audi Revolut F1 Team Collection Launches Feb 19
Audi MediaCenter reports the global launch of the adidas x Audi Revolut F1 Team collection, available from Feb 19, with teamwear and fanwear lines.
Audi has officially unveiled the first adidas x Audi Revolut F1 Team collection, launching just weeks before the brand makes its debut in Formula 1 as a factory team. The range goes on sale on February 19 and marks the first of several drops planned throughout the 2026 season.
The collection is divided into two core segments: official teamwear and a lifestyle-focused fanwear line. In total, the debut range includes more than 160 items, spanning technical apparel, jackets, footwear and accessories. As Audi prepares for its entry into Formula 1, the merchandise strategy reflects a broader ambition — not only to compete on track, but to build a global community around the brand.
The fanwear portfolio is structured across distinct lines. The DNA Range centers on essential pieces built around the team’s primary colors and visual identity. The Elevated Fanwear Range introduces clean, modern silhouettes designed for everyday wear, with subtle branding and a lifestyle emphasis. The collection also features dedicated merchandise for drivers Nico Hulkenberg and Gabriel Bortoleto. Additional limited-edition drops are scheduled throughout the season to expand the offering.
Official teamwear was first presented in Berlin in January. Developed in collaboration with adidas, the performance-focused apparel integrates functional solutions tailored to different roles within the team — from athletic driver gear to ergonomically designed garments for engineers and durable, task-oriented pieces for mechanics. The visual concept is built around subtle grey and chalk tones inspired by the titanium-colored Audi R26, complemented by signature red accents.
The collection launch coincides with Audi’s broader Formula 1 transformation. From 2026, the team competes as a factory entry based on the Sauber infrastructure in Hinwil, while the power unit is being developed in Neuburg an der Donau. The team name, Audi Revolut F1 Team, reflects the partnership with fintech company Revolut, announced as the title partner of the project.
Available through the new Audi Revolut F1 Team e-commerce platform, adidas.com/motorsport, and selected retail partners, the collection represents more than apparel. It signals Audi’s intention to connect performance, design and brand identity as it prepares for its first season at the pinnacle of motorsport.
Mark Havelin
2026, Feb 19 14:06