Kia America and B.R.A.K.E.S.: Reducing Teen Driving Accidents Through Education

Kia America continues its 12-year partnership with B.R.A.K.E.S., a program proven to reduce teen driving accidents by 64%. Discover how this initiative is improving road safety nationwide.

Kia America continues its commitment to improving road safety by extending its partnership with the national teen driving program B.R.A.K.E.S. (Be Responsible And Keep Everyone Safe). This collaboration aims to reduce the number of traffic accidents involving young drivers — one of the most vulnerable groups on the road.

The program's effectiveness is supported by research conducted by Dr. Paul Friday from the University of North Carolina at Charlotte: B.R.A.K.E.S. graduates are 64% less likely to be involved in accidents within the first three years after training. This statistic highlights the importance of both practical driving skills and theoretical knowledge that teenagers gain during the program.

Kia has been collaborating with B.R.A.K.E.S. for 12 years. Over this period, the company has provided a fleet of vehicles, including popular models like the Soul, Forte, Rio, Sorento, Sportage, Seltos, Telluride, and Carnival. This contribution has helped expand the number of training sessions and made them more accessible to a broader audience. To date, more than 150,000 teenagers and their parents have completed the program, which continues to grow nationwide.

Given the positive results and increasing popularity of the course, it is reasonable to expect that the program will reach even more participants in the future. This is especially crucial in today’s driving environment, where skills like emergency braking, maneuvering, and accident prevention can save lives. Kia and B.R.A.K.E.S. exemplify how collaborative initiatives between businesses and nonprofit organizations can make roads safer for everyone.

Source: kianewscenter.com