Tesla Increases Cybertruck AWD Price by $10,000 After 10-Day Intro Offer

Tesla has raised the Cybertruck AWD price from $59,990 to $69,990 just 10 days after launch. See how this compares to 2019 pricing promises and recent sales data.

Tesla has raised the price of the Cybertruck AWD just ten days after introducing the new trim. Launched on February 19 at $59,990, the truck now carries a $69,990 price tag as of March 1 — a $10,000 increase, or roughly 17%.

The sequence unfolded quickly. On the day of the announcement, Elon Musk posted on X: “Only for the next 10 days.” A banner appeared in Tesla’s configurator stating that the introductory price would be available only until February 28. Delivery estimates soon slipped from June 2026 to the fall, and in some cases into 2027. Shortly after, the company officially increased the price and removed the lease option for this trim.

On paper, the dual-motor AWD version with an estimated 325 miles of range appeared to be the most balanced Cybertruck configuration so far. It includes adaptive suspension, a powered tonneau cover, and bed outlets with Powershare V2X functionality. Compared with the discontinued rear-wheel-drive version that had carried the same $69,990 price but fewer features and weak demand, the current AWD looks significantly better equipped.

The broader context, however, tells a different story. When the Cybertruck was unveiled in November 2019, Tesla promised a dual-motor AWD version for $49,900 and a top tri-motor version for $69,900. Today, $69,990 buys the base AWD trim, while the flagship Cyberbeast is priced around $99,990. Even accounting for U.S. inflation since 2019, the current pricing stands well above the originally announced levels.

Sales performance has also fallen short of early expectations. Industry estimates indicate that around 39,000 Cybertrucks were sold in the U.S. in 2024, with roughly 20,000 units in 2025. In several quarters of 2025, sales declined year over year. These figures remain far below the previously discussed target of 250,000 units annually.

Reports of production slowdowns at Gigafactory Texas and the reassignment of workers to other models add further context. Although Tesla has previously spoken about potential annual capacity in the hundreds of thousands, actual volumes appear significantly lower.

In that light, the rapid price increase just ten days after launch looks less like a routine adjustment and more like a calculated pricing move. Whether this approach strengthens short-term demand or weighs on long-term consumer confidence remains to be seen, but the Cybertruck’s trajectory continues to diverge sharply from the narrative set in 2019.