CUPRA Design House Unveils Activewear Collection

CUPRA Design House presents the new Activewear Collection, expanding the brand’s sports strategy. Explore key details and confirmed partnerships.

CUPRA continues to expand beyond the automotive sphere, and its CUPRA Design House has now introduced a new Activewear Collection that translates the brand’s distinctive design language into the world of sport and movement.

The collection is built around CUPRA’s core design principles – movement, precision and attitude. It combines technical fabrics with a clean urban aesthetic and signature elements such as parametric details and reflective accents. Rather than a limited merchandising drop, this is positioned as a structured sportswear capsule designed for regular training and an active lifestyle.

The line includes a tracksuit consisting of a Light Jacket and Pants, a performance set with a technical T-shirt and dual-layer Shorts, compression socks in two lengths, and accessories such as a duffle bag and a bottle bag. According to official product descriptions, the jacket and pants are made of 100% nylon, offer wind-resistant and water-repellent properties, and are machine washable at 30°C. The manufacturer specifies that the garments are not intended for sports involving high levels of perspiration, while the pants are described as windproof and breathable.

The tracksuit design blends shiny-matte technical fabric with CUPRA’s parametric detailing. The women’s jacket version features a hidden horizontal zipper at the waistband, allowing the silhouette to be transformed. The sport set includes a technical knitted T-shirt with ergonomic sleeves and reflective applications, paired with shorts that integrate an inner layer for added support during training. The socks are produced using a compression structure and precision jacquard knitting technique.

The launch aligns with CUPRA’s broader presence in sport. The brand serves as Official Car of the Movistar Team for the 2026 and 2027 seasons, acts as a Global Partner of the 37th America’s Cup in Barcelona, and has renewed its partnership with FC Barcelona until 2029 as Official Automotive and Mobility Partner and Official Car. In electric motorsport, CUPRA competes in the FIA Formula E World Championship through the CUPRA KIRO team in the 2025/26 season. At the same time, the CUPRA Padel Tribe initiative continues to support professional players and projects within the padel ecosystem.

The Activewear Collection is already available through CUPRA’s online stores in Spain and Germany and is also presented in selected CUPRA City Garages. These urban brand spaces, located in cities including Berlin and Munich, combine showroom functions with cultural and lifestyle experiences and form part of the brand’s strategy to build its global CUPRA Tribe community.

In this context, the new sportswear line represents a further step in positioning CUPRA as a multi-layered brand where performance extends beyond the road. The collection reflects the brand’s stated performance DNA while being supported by confirmed partnerships and a growing physical retail presence outside traditional dealerships.