Porsche presents financial outlook and leadership changes at 2025 AGM

At its 2025 AGM, Porsche discussed updated forecasts, leadership changes, and ongoing investments amid industry transformation and market volatility.

Porsche AG is gearing up for a key event — its Annual General Meeting, scheduled for May 21, 2025, in Stuttgart. Traditionally, this gathering serves as a platform for reflecting on past results, outlining strategic goals, and addressing pressing challenges.

The meeting will begin at 10:00 a.m. CEST. A live broadcast on Porsche’s official website will feature the opening remarks by the Chairman of the Supervisory Board and the keynote speech by Chairman of the Executive Board, Dr. Oliver Blume. For those unable to watch live, a recording will be made available afterward.

In a pre-released version of his speech, Blume highlights several pivotal directions. He notes that 2024 marked a record year in model updates — five out of six product lines were revamped, including the refreshed Panamera and Taycan. While committed to electrification, Porsche is not abandoning combustion engines and hybrids. The brand plans to maintain a diversified technology portfolio at least through the 2030s.

Amid increasing market volatility, the company is adjusting its approach. In April, Porsche revised its financial forecast for the year: expected revenue was lowered to €37–38 billion, and the operating return on sales to 6.5–8.5%. The revision stems from weakened demand in China, delays in EV rollouts, and geopolitical risks such as potential tariffs in the U.S.

Despite uncertainty, Porsche continues to invest heavily in its future. In the first quarter of 2025 alone, the company invested €1.3 billion, focusing on product development, software, battery technologies, and internal restructuring. A notable move was its acquisition of a stake in battery manufacturer Varta V4Drive.

Leadership changes are also a focal point. Since late February 2025, Matthias Becker and Dr. Jochen Breckner have joined the Executive Board, overseeing Sales & Marketing and Finance & IT respectively. Later this summer, Vera Schallwig and Joachim Scharnagl are set to take over HR and Procurement. These appointments reflect a carefully planned generational transition in the executive team.

The meeting’s agenda goes beyond figures — it’s a conversation with shareholders about Porsche’s long-term trajectory amid industry transformation. Compared to last year’s gathering, which focused on growth and new model launches, 2025’s tone emphasizes adaptation and resilience.

Source: porsche