Rolls-Royce debuts new Auckland showroom with Ghost Series II and Black Badge Spectre

Rolls-Royce opens its redesigned Auckland showroom, presenting Ghost Series II and Black Badge Spectre in New Zealand for the first time.

Rolls-Royce has officially opened the doors to its newly redesigned showroom in Auckland, the only authorised dealership of the marque in New Zealand. Nestled in the upscale Newmarket district, the new space blends the latest in design innovation with a bold intent: to engage a younger, self-made generation of clients drawn to bespoke expression and understated luxury.

The showroom’s refined architecture reflects Rolls-Royce’s new visual identity — part of a global initiative aimed at reimagining how the brand connects with its clientele. The entrance, inspired by the marque’s iconic Pantheon grille and crowned by the Spirit of Ecstasy, sets an immediate tone of elegance and subtle grandeur. Inside, the atmosphere feels immersive and tailored, inviting clients to explore beyond the conventional.

At the heart of the new facility lies the Bespoke Commissioning Atelier, a dedicated area where clients can immerse themselves in the full spectrum of customisation options. From rare wood veneers and embroidery threads to exclusive leathers and finishes, the Atelier exemplifies the brand’s commitment to craftsmanship and individual expression. Adding a local touch, the Cabinet of Curiosities showcases New Zealand art and design, offering both inspiration and cultural resonance.

Highlighting the occasion, two of the marque’s most exclusive models made their national debut in New Zealand. The updated Ghost Series II, powered by a V12 engine and equipped with Planar suspension, stands as a paragon of subtle elegance and technical mastery. In contrast, the fully electric Black Badge Spectre — the most powerful Rolls-Royce ever built — offers bold performance and visual drama, appealing to clients seeking power and personality in every detail.

“This showroom embodies our philosophy of luxury and attention to detail,” noted Irene Nikkein, Regional Director for Asia-Pacific at Rolls-Royce Motor Cars. “It represents the starting point for extraordinary journeys tailored to each individual.” Jonny Highton, Dealer Principal at Rolls-Royce Auckland, echoed this sentiment, describing the space as “a platform for inspiration and creativity, far beyond a traditional sales environment.”

With this opening, Rolls-Royce reinforces its presence in New Zealand, bridging tradition and innovation while honouring the local spirit. It’s a confident step into the future — for the brand and for how luxury is experienced in the region.

Source: rolls-roycemotorcars.com