Bugatti Tourbillon opens new chapter in hypercar customization

Bugatti introduces Tourbillon with V16 hybrid engine and deep personalization via Sur Mesure, including Lookbox and Équipe Pur Sang options.

Bugatti opens a bold new chapter in personalization with the Tourbillon — a hypercar that blends cutting-edge engineering with an extraordinary level of craftsmanship. Equipped with a naturally aspirated 8.3L V16 engine developed by Cosworth and complemented by three electric motors, the Tourbillon delivers a combined output of 1,775 hp, offering not just performance, but a platform for artistic expression.

Owners of the Tourbillon are invited into a deeply curated configuration journey. It begins with the Bugatti Lookbox — a set containing seven design inspirations and more than forty high-quality visuals. Far from a simple sample kit, it's an invitation to co-create something personal.

Customers can explore their vision at official dealerships or travel to Bugatti’s historic home in Molsheim. For those who prefer flexibility, Bugatti offers a portable configuration kit, enabling personalized sessions anywhere in the world — from private residences to alpine retreats.

The exterior design possibilities are equally extensive. Twenty-three new paint finishes — including matte, metallic, and gloss — join intricate carbon fiber weaves and a range of alloy wheel options. Brake calipers can be matched in one of nine distinct colors. Inside, the options deepen further: twenty new leather configurations, ten shades of Alcantara, and multiple trims across carbon fiber, seat belts, and carpets.

Yet, the innovation does not stop there. For the first time, Bugatti introduces a fully mechanical instrument cluster, a standalone marvel of engineering where nearly every part — from needles to backplates — can be customized.

This philosophy of personalization reaches its peak in the Sur Mesure program, where customization becomes storytelling. Within this context, the Équipe Pur Sang package emerges as a striking expression of Bugatti’s motorsport DNA.

With production limited to 250 units and pricing from €3.8 million (before taxes), deliveries of the Tourbillon are set to begin in 2026.

The Bugatti Tourbillon is more than just the next-generation hypercar — it's a vehicle for self-expression, where every element reflects the personality of its owner. At the intersection of performance, heritage, and imagination, something truly extraordinary takes shape.