Ram becomes official partner of Thrill Sports events

Ram, as reported by Stellantis, partners with Thrill Sports, covering Power Slap, SLS and Nitro Circus events with multi-year global integration.

Ram has secured a presence across three major action sports platforms at once, becoming the official truck and automotive partner of the entire Thrill Sports ecosystem, including Power Slap, Street League Skateboarding, and Nitro Circus.

The multi-year agreement grants Ram exclusive rights in the pickup and American automotive category. This effectively positions the brand as the only automaker of its kind integrated into all key events across these properties — from numbered Power Slap competitions to global Street League Skateboarding tour stops and Nitro Circus shows.

This is not a traditional sponsorship. Ram gains access to live events, broadcast programming, digital platforms, and original content tied to an audience of tens of millions of followers. The brand will be embedded directly into competitions, from in-arena presence at Power Slap events and official weigh-ins to vehicle integration in athlete arrivals.

A major focus is placed on skateboarding culture. Ram will be integrated throughout the Street League Skateboarding season and will present the SLS Trick of the Year contest, a global user-generated competition. The winner will receive a Ram truck, linking digital participation with a tangible product outcome.

In Nitro Circus, the emphasis shifts toward product demonstration. The North American tour will feature the transportation of the iconic Giganta Ramp using Ram trucks, while fans will engage through activations and prize opportunities. Additional elements include on-site experiences, athlete-driven content, and dealer programs tied to tickets and hospitality.

The partnership builds on earlier collaboration between the companies. In early 2026, Thrill Sports Productions released Ram’s Race for the Seat, a competition series connected to Ram’s return to the NASCAR CRAFTSMAN Truck Series. The first-season winner, Mini Tyrell, secured a full-time ride and began competing following the Daytona event. This illustrates how the collaboration extends beyond branding into motorsport development.

Thrill Sports, which объединяет Power Slap, Street League Skateboarding, and Nitro Circus, operates as a unified ecosystem where live events, content, and social platforms reinforce each other. Similar category-exclusive partnerships are already used by other brands in the sector, indicating a broader industry pattern.

For Ram, this marks a shift toward sustained engagement within a high-intensity environment defined by speed, risk, and spectacle — qualities the brand directly associates with its vehicles and long-term positioning.