Bugatti Tourbillon redefines hypercar personalization

Explore how Bugatti Tourbillon transforms customization into personal expression with hybrid power, advanced design, and the Sur Mesure program.

When it comes to hypercars, Bugatti has long been the benchmark. But with the debut of the Tourbillon, the French marque steps into uncharted territory — not only in terms of technology but in the realm of personalization. Each owner doesn't just purchase a car; they co-author a mechanical masterpiece tailored to their identity.

The Tourbillon configuration program is no mere online color picker. It's a thoughtful and multi-layered journey, beginning with the exclusive Lookbox — a curated set of seven unique configurations and over 40 high-quality material samples. This starting point inspires and guides the customer through their design process.

Depending on the client’s preferences, this process can unfold within Bugatti’s global dealership network, via a portable configuration kit brought anywhere in the world, or — for the select few — at Bugatti’s historic home in Molsheim. Every aspect of the journey is steeped in respect for personal expression.

The scale of customization speaks volumes: 23 new body colors, nine brake caliper finishes, and a wide range of leather, Alcantara, carbon, and trim options. Even seat belt colors and decorative textures are adjustable. The mechanical instrument cluster — a nod to watchmaking — is entirely configurable, from the needles to the cogs and plates.

All these options serve one principle: the car should reflect the owner’s personality. That’s the spirit behind the Sur Mesure program — a realm where personalization becomes storytelling. Whether it’s a stitched emblem, a hand-picked color inspired by lipstick, or a unique exterior effect, Bugatti’s design and engineering teams evaluate every request for feasibility and bring it to life if approved.

The Tourbillon also represents a significant technical evolution. Its hybrid powertrain combines a naturally aspirated 8.3-liter V16 engine — developed with Cosworth — and three electric motors. With a total output of 1,800 hp, it launches from 0 to 100 km/h in just 2 seconds and offers up to 60 km of electric-only range.

As of now, the model has not yet received type approval under directive 1999/94/EC. Deliveries are expected to begin in 2026, with production limited to 250 units. Priced from €3.8 million, the Tourbillon is clearly not aimed at the mainstream — it’s designed for those seeking a personal journey on four wheels.