Peugeot and Pathé present The Lion and the Rooster film

Peugeot and Pathé unveil The Lion and the Rooster film, a CGI project linking their symbols and partnership in cinema. Discover how the alliance shapes film and mobility.

Peugeot and Pathé have brought their iconic symbols together for the first time, turning a corporate partnership into a cinematic story built around the lion and the rooster.

The short film “The Lion and the Rooster” is entirely created using CGI by a French studio. At its core are two figures: the lion, linked to Belfort and the Doubs mountains, and the rooster, perched above the rooftops of Paris. Hearing each other from afar, they set out across French landscapes and eventually meet at sunrise. The narrative plays on contrasts—strength and sound, motion and stillness—echoing elements often associated with the emotional power of cinema.

This film is not a standalone creative piece but part of a broader partnership announced in January 2026. Peugeot and Pathé are building a collaboration that spans film production, distribution, and cinema exhibition. The carmaker supplies vehicles for shoots, integrates them into on-screen storytelling, and participates in joint campaigns and content initiatives tied to film releases.

The partnership has already materialized through concrete projects. Among them are Police Flash 80, a comedy set in 1980s Paris, and Marsupilami, an adventure film released in early 2026. These titles mark the first steps of the collaboration, showing how an automotive brand becomes embedded in filmmaking beyond traditional advertising.

Another dimension of the alliance focuses on environmental transition. Both companies aim to introduce electric mobility on set and on screen. This aligns with broader industry trends, where a significant share of film production emissions is linked to transport and energy use during shoots.

In this context, “The Lion and the Rooster” carries a symbolic weight beyond its narrative. It connects two long-standing emblems: Peugeot’s lion, used since the 19th century, and Pathé’s rooster, rooted in the company’s identity and tied to French national symbolism. Their meeting on screen reflects a wider idea—the convergence of industrial and cultural heritage.

The collaboration illustrates how automotive brands are expanding beyond conventional marketing, while the film industry explores new forms of partnership. In this case, that shift is already visible both in feature films and in a visual story that brings two historic symbols together.