Bentley Beyond100+ Strategy Targets Fully Electric Lineup by 2035

Bentley confirms its Beyond100+ plan to transition all models to full electric by 2035, supporting hybrid growth and sustainable luxury performance in North America.

Bentley Motors continues to strengthen its position in its key North American market with the opening of three new retail points — in Santa Barbara, San Antonio, and Oakville, Canada — expanding its network to 63 locations across the region.

The choice of locations is far from random. Santa Barbara, known as the “American Riviera,” becomes Bentley’s new showcase on the U.S. West Coast. San Antonio, one of the fastest-growing cities in America, is ready to welcome a premium luxury ownership experience. Meanwhile, Oakville reinforces Bentley’s footprint in the Greater Toronto Area, catering to an affluent customer base with a growing appetite for bespoke solutions.

Each new showroom embodies Bentley’s approach to modern luxury retail, putting customer comfort at the center and providing access to the brand’s latest models. The updated Continental GT and Flying Spur take center stage alongside the go-anywhere Bentayga SUV, which continues to play a crucial role in sustaining sales momentum.

A special focus is placed on the Mulliner personalization program. Demand for unique commissions has hit record levels: over 500 bespoke orders were completed last year alone. Mulliner’s offering ranges from rare materials and embroidery to limited series like the Bacalar and Batur, each demonstrating the brand’s dedication to handcrafted excellence.

Bentley’s North American growth is confirmed by solid figures: in 2022, sales rose by nearly 40% to reach 4,212 vehicles. Despite an 11% drop in 2023 — driven by economic turbulence and what Bentley’s CEO called wealthy buyers’ “emotional sensitivity” to higher interest rates — the brand maintains its strong position in the premium segment. This fresh expansion of the retail network aims to meet continued demand and secure Bentley’s leadership in the region.