Rolls-Royce Spectre and Cullinan star at Paris Fashion Week

Rolls-Royce showcased Spectre and Cullinan during Paris Fashion Week 2026, highlighting bespoke design, fashion ties and iconic collaborations.

In the very heart of Paris, Rolls-Royce Motor Cars made its presence felt once again at the Paris Fashion Week Menswear Spring/Summer 2026. With quiet confidence, the marque slipped into the vivid mosaic of bold designs and expressive individuality, reaffirming its deep-rooted ties with the world of fashion and personal creativity.

This spring, the streets of the French capital saw Spectre — Rolls-Royce’s first fully electric model — alongside the refreshed Cullinan Black Badge, standing out with its striking illuminated Pantheon grille and bold lines. More than mere means of transport, these cars became private sanctuaries for select guests, who arrived at headline shows and exclusive afterparties, moving seamlessly through the city’s fashion pulse.

Phil Fabre de la Grange, General Manager Bespoke at Rolls-Royce, noted: “Paris has always fascinated me with its symmetry, monuments and effortless elegance. For us, Paris Fashion Week is a stage where our motor cars naturally blend into the city’s rhythm and cultural flow.”

Fashion and Rolls-Royce have long shared common ground. The brand’s past collaborations include the celebrated Phantom Oribe, created together with Hermès — a car inspired by 16th-century Japanese ceramics and the French Maison’s artisanal finesse. Equally striking was the Phantom Syntopia, born from a partnership with Iris van Herpen, whose fluid motifs and sculptural forms turned the car into a moving piece of art. These projects show how haute couture philosophy and Rolls-Royce bespoke craftsmanship merge effortlessly.

This year’s showcase confirmed once more that Rolls-Royce is far more than an automotive name — it is a cultural symbol. A set of 23 official images capture how naturally the Cullinan and Spectre inhabit Parisian streets — a vivid testament to the fusion of automotive design and high fashion.

So far, no new collaborations with fashion houses or designers have been announced. Yet the marque’s past alliances and strong presence at the centre of global style speak for themselves: the dialogue between Rolls-Royce and haute couture is set to continue.