Porsche Macan Leads Brand with 60% Fully Electric Deliveries

Porsche reports Macan as its best-selling line, with nearly 60% fully electric. North America sets record deliveries amid strong global EV push

In the first half of 2025, Porsche continues to reshape its model portfolio to meet the growing demand for electric vehicles. Despite a 6% drop in global deliveries compared to last year, the share of electrified cars reached 36.1%, with nearly two-thirds of these being fully electric.

The Macan has become the main driving force behind this shift. The updated crossover proved it can not only maintain its lead but also set the pace for the brand as a whole. Over six months, Porsche delivered 45,137 Macans worldwide, with almost 60% of them being fully electric versions. North America, which became the largest sales region with a record 43,577 units delivered, strongly supported this growth thanks to high product availability and price protection amid rising import tariffs.

A key factor behind this success is the new Premium Platform Electric (PPE), developed jointly with Audi. It gives the Macan Electric an advanced 800-volt architecture, enabling fast charging from 10% to 80% in just 21 minutes. In the US, Porsche’s charging network has also expanded significantly — more than 102,000 points are now available through a partnership with ChargePoint.

While demand is growing across the Atlantic and in emerging markets, Europe and China show a more challenging picture. In Germany and Europe (excluding Germany), deliveries dropped by 23% and 8% respectively. In China, the decline reached 28%, as the premium segment faces fierce competition and an overall market adjustment.

At the same time, the Panamera gained 13%, and the iconic 911 showed a predictable decline due to the generation changeover. The 718 Boxster and Cayman slipped by 12%, mainly because of limited availability linked to new EU cybersecurity rules.

Inside the company, there is cautious optimism: the second half of the year is expected to remain challenging. Still, Porsche’s “value over volume” strategy, focus on individualisation, and an almost fully renewed line-up provide a solid foundation to keep its strong position in the premium segment, where the speed of adapting to new trends is more decisive than ever.